Search Engine Marketing (SEM/PPC)
What is SEM?
Advertising within the sponsored listings of a search engine and paying every time your ad is clicked
Unpaid or earned search results in the search engine results page (SERP)
To increase visibility and drive leads!
- Search engines are the #1 resource for people looking for a product or service
- 97% of consumers use the internet when researching local products/services (BIA/Kelsey)
- 77% of smartphone users contact a business after looking for local information (The Mobile Movement Study, Google)