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Collegian Digital: Search Engine Marketing (SEM/PPC)

  • 1 min to read

Search Engine Marketing (SEM/PPC)

What is SEM?

PAID/PPC/SEM

Advertising within the sponsored listings of a search engine and paying every time your ad is clicked

ORGANIC

Unpaid or earned search results in the search engine results page (SERP)

Why SEM?

To increase visibility and drive leads!

  • Search engines are the #1 resource for people looking for a product or service
  • 97% of consumers use the internet when researching local products/services (BIA/Kelsey)
  • 77% of smartphone users contact a business after looking for local information (The Mobile Movement Study, Google)