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Collegian Digital: Search Engine Marketing (SEM/PPC)

Search Engine Marketing (SEM/PPC)

What is SEM?


Advertising within the sponsored listings of a search engine and paying every time your ad is clicked


Unpaid or earned search results in the search engine results page (SERP)

Why SEM?

To increase visibility and drive leads!

  • Search engines are the #1 resource for people looking for a product or service
  • 97% of consumers use the internet when researching local products/services (BIA/Kelsey)
  • 77% of smartphone users contact a business after looking for local information (The Mobile Movement Study, Google)