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Sponsored content advertising on Collegian

A unique opportunity for you to promote your business, sponsored content lets you express your business in your words, pictures and video. 

To learn more about this exciting new opportunity and growing trend in marketing contact one of our digital experts in our sales office today!

Call us at

814-865-2531

or email us

salesrep@psucollegian.com

 

What exactly is sponsored content?

Sponsored content is frequently referred to as content marketing and is a rebirth of the old "advertorial" marketing method with modern influences.

In general it is content written in a manner to reflect journalistic style.

The American Press Institute defines sponsored content as follows:

Source.

Be aware of FTC guidelines

The Federal Trade Commission requires that sponsored content be clearly and unambiguously presented as such to consumers. In general this means that the statement "this content was paid for by" or similar be presented prominently along with the sponsored content.

 

 

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