"Bimbo" marketing targets pre-teens
Even if you live under the so-called "rock," you are no stranger to the diet pill, plastic surgery, bleach blonde, boob-job-embracing lifestyle plaguing society. It's messed up, it's scary, it's wrong.
Maybe it's the allure of the famous Paris Hilton, or maybe it's the misconception that fashion equals skeleton frames and extensions, but the whole trend is getting out of hand.
Take this for example: The Times Online recently reported on an interactive Web site called Miss Bimbo that is targeting young girls and promoting "extreme diets and surgery."
In the month since it opened, the article reports, "the site, which is aimed at girls aged from 9 to 16, has attracted 200,000 members. Players keep a constant watch on the weight, wardrobe, wealth and happiness of their character to create 'the coolest, richest and most famous bimbo in the world.' Competing against other children they earn 'bimbo dollars' to buy plastic surgery, diet pills, facelifts, lingerie and fashionable nightclub outfits."
Here's a pic of the one of the bimbos the article mentions:

Striped socks and polka dot shoes don't work anyway.
Come on! Really!? If you go on the website, there is now a disclaimer that explains the site has taken away the option to buy diet pills due to international media attention. But a few more clicks bring you to the registration page, where you are told you can "even resort to meds or plastic surgery. Stop at nothing to become the reigning bimbo!"
This is just as bad as the children's show and doll line "Bratz." These cartoons dress like hookers and their goals include landing a date with the cutest boy and going to the mall. Becoming a doctor ... so not hot!
The Miss Bimbo website is obviously poking fun at the public's love/hate relationship with socialites. But when the game falls into the hands of young girls who emulate trends even when they are detrimental to their health, it isn't funny anymore.
Most people have come to terms with the idea that frantic media attention will probably never turn its focus to the spread of HIV in Africa or even to a few low-key fashion designers. The crazy antics of celebrities are just too interesting.
Let's just hope the parents of these online gamers can help their kids understand that real fashion and real trends have nothing to do with surgery or shacking up with the hottest actors.
Or maybe they can just take their Internet connection away for a decade or so.
--Johnie





