The Sun. The Sand. The Surf. The Apparel.

It seems ridiculous to say that surf culture has had an influence on fashion. But it's undeniable. The ripped up, loose fitting, colorful and laidback style is evident in everything from Ugg boots (designed for surf culture) to pre-ripped jeans. Companies like Abercrombie and Fitch, Hollister, and PacSun survive off the mass-appeal of being a beach bum.

Now smush together a longboard, a woodie, some rashguards, a left carve, and easy online ordering and tracking and what do you get? Swell.com.

Swell carries a collection of airy tops, colorful dresses, chill tees, and surfwear from all the top surfing companies.

If you like a little more edge to your surf, then Nikita is just up the pipeline. With fashions for surfers and snowboarders, Nikita offers a bit more variety, which is great for covering both cold and warm weather.

Nikita serves a full taste of pattern and flair with a little urban edge. (Nikitaclothing.com)

Hurely Candice Dress, $48 (Swell.com)

Spy Corniche Sunglasses, $125 (Swell.com)

Nikita Dawn dress $68.99

Nikita Tank, $45.99

--Johnie and Mairys