Conspicuous consumption is often the name of the game in the fashion world, but the Penn State Marketing Association aims to change that in its fashion show this weekend.

"Our entire goal of the fashion show is to reuse, recycle and reinvent things that you already have," said Richard Wood, the show's creative director.

To underscore the show's theme, all of the looks are created from clothes already in the models' wardrobes, organizer Valerie Le said.

Along with being friendly to the environment, the show aims to help the community, as all proceeds will be donated to Interfraternity Council/Panhellenic Dance Marathon.

"Everything we do, we like to do for a cause," Le (sophomore-business administration) said.

Continuing in the theme of helping out the community, the show will also feature accessories from two efforts already present on campus.

TOMS shoes, an organization aimed at providing footwear to those in developing nations, and the Center for Amazon Community Ecology, which sells crafts from Amazon villages to benefit the impoverished communities, will have pieces showcased at the event, Le said.

"This is their way of getting out what the merchandise they actually have is," Rebecca LaButis (junior-marketing) said.

Both organizations will have booths stationed at the event to promote awareness for their respective causes.

Wood (senior-marketing) said the philanthropic messages of the organizations are something his organization finds particularly appealing.

"We want to put that good karma back out in the environment, and we really appreciate companies that are going to align their goals with that," Wood said.

Although the fashion show has been held in the past, Wood hopes to move it beyond what it's been before.

"We're starting off with a big bang -- reviving it" Wood said.

Along with the style showcase, the evening will feature performances by the dance group Orchesis, as well as by Jeremy Fretz (sophomore-marketing), a student musician.

One part of the showcase takes the recycling charge quite a bit more literally than the others, Wood said.

He also explained that one particular outfit is made entirely out of newspaper, a project he has been working on.

Although one might think taking a material like newspaper and turning it into clothing might be quite a challenge, Wood said this is not the case.

"Its surprisingly very easy to transform into something new and inventive," Wood said.