For those who believe that fashion and affordable don't belong in the same sentence, the co-owners of a new shopping Web site may be able to change some skeptics' minds.

Penn State graduate Amy Trelenberg and long-time friend Megan Healy made their dreams come true this March with the launch of their own online fashion business, Shopmamie.com.

The name of the site is meant to lure frequent visitors of the established shopbop.com to visit the new online fashion haven created by Megan and Amy, which put together spells mamie.

The duo took their chances by quitting their steady jobs only a year and a half after graduation to start their now flourishing project.

"All through high school we talked about owning our own boutique and working with fashion," Trelenberg said of herself and her business partner, and they managed to keep their dream alive throughout their college years. Trelenberg's major in accounting landed her at a firm after graduation, but she found her true talent and passion lay in owning her own business.

"I handle the books and the finance, and Meg is great for fashion forecasting and merchandizing," Trelenberg said.

Healy graduated from Virginia Tech University with a degree in merchandising management. Instead of using her skills to work for a chain store, she takes her knowledge of how to buy and seeks out the perfect pieces to display on Shopmamie.com.

"Quitting our jobs was a big step because we didn't have a steady income every two weeks, but it was definitely the best decision of our lives," Healy said.

Both girls agree their No. 1 priority for the business is to sell everything below $100.

"We believe that you can look cute and stylish at an affordable price," Trelenberg said. "So we look for reasonably priced items that are still made with good quality."

She also said they buy all of their clothes from Los Angeles, where they gravitate more toward easy, casual pieces that still have a level of sophistication.

"We definitely buy for an 18- to 40-year-old demographic that gears toward college age girls, young professionals and young mothers," Trelenberg said.

Healy said she has a lot of respect for designers, but she doesn't think the products they sell are worth the money.

"It may be fine to splurge on a great pair of jeans or shoes, but not on a shirt you will only wear a couple of times," she said.

For this reason, Shopmamie.com carries a larger variety of tops and jackets and no trousers or denim because the girls are aware of women's possible need to splurge on bottoms for better quality and fit, Healy said.

Holding trunk shows to promote the Web site have helped the business partners with their merchandise success, putting on display their finest inventory for potential buyers to see and experience first hand.

"The shows started as a way to advertise by word of mouth, and soon they became a hit," Trelenberg said.

The girls have traveled all over the East Coast doing trunk shows, including Virginia, New Jersey, Delaware and Philadelphia.

"It is hard to travel with so much inventory, but we will go pretty much anywhere we can drive," Trelenberg said.

She added they have recently been collaborating with sororities who will host shows, and the Shopmamie girls will give them a portion of the proceeds to donate to philanthropy.

Trelenberg and Healy's next big aspiration for the business is to start making their own clothing.

"We would have to know a lot more about design, but we would love to do that in the future," Healy said.

Jack Healy, Megan Healy's father, said he is glad his daughter has finally accomplished the goal she had been talking about since grade school.

"She always said she wanted to create fashion and market fashion for herself," he said.

Jack Healy said he was never worried about whether or not Shopmamie would be a success because the girls always had faith in themselves.

"Megan and Amy remind me of 'The Little Engine that Could'," he said. "They kept having small success after small success, and they knew they could do it."

Megan Healy said she hopes Shopmamie.com will someday be a common household name.

"We really want everyone to know about our cute, affordable clothing," she said.

She added she's aware that for this to happen, she and Trelenberg will need to work to get their site's name out there and do more advertising.

She said they will continue to do promotional shows and home parties, but they would like to start doing bigger events with school sales and sororities.

"We would love to reach more college aged women," Healy said.