ADVERTISEMENT
7-09-2008
Style
Posted on January 31, 2008 12:00 AM

Buyers can outfit themselves, benefit others

It can be difficult to remember some of the bigger problems in the world if your fashion magazine is brainwashing you into thinking that wearing the wrong color shoes is a major international crisis.

But some clothing companies and designers are trying to help consumers give back to the world while staying stylish. By donating profits, creating campaigns or raising awareness about various causes, these businesses are making a difference globally and around the corner.

Pine IV Jeans

Pine IV Jeans has partnered with American Forests to create a brand of eco-friendly slacks. According to americanforests.org, for every pair of jeans sold, the company will make a donation to one of several conservation organizations, which will then plant one tree.

Actress Jennifer Garner is a big supporter of the brand and their dark-wash, stretchy jeans that fit almost all body types.

The jeans are a little costly at $200, but the clean-air benefits make up for the investment.

The Red Dress Collection

This year's Red Dress collection premiered during the fall 2007 Fashion Week in New York City. The red gowns and dresses were modeled by high-profile women from all walks of life, like Miss Universe 2007 Riyo Mori, First Lady Laura Bush and celebrity chef Rachael Ray. According to the campaign's main Web site, www.nhlbi.nih.gov, the dresses are "a red alert that inspires women to take action to protect their heart health." The campaign also sells a pin shaped like a red dress to serve as a daily reminder for women to take care of their hearts.

Polo Ralph Lauren

Polo brand clothing, by designer Ralph Lauren, supports more than 40 organizations with money made from its products.

The clothing company is an advocate for causes like hurricane relief support and volunteerism, according to about.ralphlauren.com/philanthropy. After the Sept. 11, 2001 terrorist attacks, Polo started a fund for children of the victims, which will support them through college.

Polo donates 10 percent of profits from its Pink Pony Campaign to help cure cancer. The Pink Pony line features polos, hoodies, hats, handbags and even tennis balls.

Gap (Product) Red

Half of all profits from the Gap Red line are donated to the Global Fund, which helps women and children living with AIDS in Africa, according to gapinc.com/red. Gap designers have created pieces that combine the Red name and Gap's trademark style of comfort and simplicity to make products for women, men, children and babies. The line incorporates the cause with slogans like INSPI(RED) and ADO(RED).

American Eagle Outfitters

This college culture favorite "supports charities that do good things right in your own community," according to its campaign's website, www.aebetterworld.org.

The company encourages young adults to join organizations like Big Brothers and Sisters of America and Jumpstart, a teaching program that encourages college students to teach at risk youth.

It also shows consumers how to get involved in their own communities.

In the past, the company has sold products in stores, including stadium-style scarves, with profits going toward the organizations it supports.

?-?-2008