Who: Bjorn Trowery (senior-public relations)

Why We Think it Works: Bjorn is dressed for the cold with the right amount of layers in well-fitting clothes that aren't baggy. The monochromatic hues of his charcoal winter coat from H&M and snug-fit light gray jeans from Forever 21 are broken up with a pop of color with his purple sweater, also from H&M. Topped off with a black and white houndstooth scarf, it's obvious the culture of NYC has influenced his style.