Advertising

The following rates apply to local advertisers who own or operate a business in Centre County. Local rates also apply to on-campus event sponsorships and on-campus recruiting.

The Collegian established an online presence in July 1996. In addition to current articles, our site has a vast archive of past news, audio and video files, staff blogs, and special online features. The Daily Collegian Online is updated throughout the day as news breaks.

Web Advertisement Banners

Available Web Ad Sizes

Leaderboard 728 pixels width x 90 pixels height

Medium Rectangle 300 pixels width x 200 pixels height

All advertising sizes conform to Interactive Advertising Bureau standards.

Cost per Thousand Purchasing Model (CPM)

Minimum purchase of 10,000 impressions.

All banner ads will run on The Daily Collegian‘s web site as “Level Campaigns” for even daily distribution of impressions.

This requires a start date, an end date and a total number of impressions selected by the advertisers. Ads will then be impressed (appear on a Collegian web page) x number of times per day, determined by dividing the total number of impressions purchased by the total number of days scheduled.

For higher visibility we recommend scheduling more than one advertisement during your time frame, or purchasing larger quantities of impressions for a smaller duration.

Local Pricing

Ads running less than 3 months
$11 per thousand impressions

Ads running 3 months to 6 months
$10 per thousand impressions

Ads running 6 months to less than 12 months
$9 per thousand impressions

Ads running 12 months or longer
$8 per thousand impressions

Example: How much?

Client purchases 50,000 impressions to run over three weeks (21 days)

Price: $550

$11 per thousand x 50 (50,000 impressions) = $550

How often will my ad be seen?

Given the example above:

50,000 impressions divided by 21 days = 2,381 impressions per day.

Disclaimer:

The actual number of views for your banner will depend upon its duration and the number of impressions you have purchased.

Web Traffic Stats

2011 Web Traffic
Page Views	Over 16.7 Million
Visitors	Over 8 Million
Unique Visitors	Under 4.6 Million
Repeat Visitors	Over 3.4 Million
Average Page Views per day	45,791

Sponsored Links (Paid Text Links)

The Collegian also offers Sponsored Link, or Paid Text Link, advertisement opportunities.

Sponsored Links may be purchased on our Home Page (the Home Channel) and for:

• News article pages (News Channel)
• Arts article pages (Arts Channel)
• Sports article pages (Sports Channel)
• Opinion pages (Opinions Channel)

Sponsored Links are purchased by duration with a minimum duration of one month.

Duration	Price for Channel
One Month	$ 50.00
Two Months	$ 95.00
Three Months	$ 120.00
Four Months	$ 160.00
Five Months	$ 200.00
Six Months	$ 210.00
Seven Months	$ 245.00
Eight Months	$ 280.00
Nine Months	$ 270.00
Ten Months	$ 300.00
Eleven Months	$ 330.00
Twelve Months	$ 360.00

Sponsored Links are a phrase or sentence not to exceed 30 words in length. The link to your web page can appear once anywhere within that phrase or sentence.

Sponsored Links can only link to one web page per Sponsored Link.