I'm not exactly what one would call a fashion expert.
In my world, T-shirts, jeans and sweatshirts should be business casual, Project Runway is interesting because I have no idea what's going on until they model the clothes at the end, and "no white after Labor Day" is an attempt to remind me to do something about my pasty complexion.
And yet, this will be my second blog entry in a row about fashion. Last time I applauded skinny dudes getting some love on the runway, per an article in The New York Times. This time, I am looking all the way to the Nordic Region for inspiration.
Welcome to Finland, a place most notable as the home of the real Santa Claus and being surprisingly devoid of fjords.
But now there is another defining characteristic to associate with Finland and another bookmark to add to your web browser: hel-looks.com.
Hel-looks.com documents street fashion in the Finnish capitol of Helsinki. Apparently, if you live in a country with socialist-leaning policies, everyone gets to wear really nice clothes.
But what is most notable here is not the quality of clothing captured spontaneously on film, but the massive amount of pretense seething through some of the photos and captions. If you thought being a snobby hipster was an American thing while Nordic people are simply cool, think again. Call it the international language of irony. Using only a bold highlighter, let's explore some of the absurdity and hilarity found within this treasure trove of Finnish fashion.

Ilari (23)
"The scarf cost 2 euros at UFF. It is a kind of exaggeration of the fashion magazines' statements about knits and big volumes being in fashion this season. It says "f*** you" to the fashion system!
I think differently about fashion now. Nowadays I only want to feel comfortable in my clothes."

Ile (16)
"Hanoi Rocks and Mötley Crüe are my style role models. Make-up is part of my style.
I shop in H&M, Lindex and second hand stores.
The secret of my hair style is hairspray. I need to buy a new bottle every two weeks."

Jaakko (20)
"Businesslike and decent styles inspire me. Like having a poor background and trying to show through your clothes that you are a good citizen.
He-Man, Pasolini and Wu-Tang Klan give me inspiration, too. Michel Foucault is my style idol. I like his aggressively intelligent and academic style."
It says BRIEFCASE on Jaakko's bag.

Timo (31)
"My style is timeless. I found the shirt on a park bench, the trousers are from a sale and the shoes I bought in Budapest. The decoration is to celebrate tonight's club night.
I think style has nothing to do with fashion. Anyone can be stylish. The fashion system is one of the worst innovations. It prevents people from being themselves and expressing themselves."

Valentine (17) and Naniyo (19)
"Our style is gyaru-o. It's a male version of Japanese gal style. So-called wolf hair, rock-inspired clothes and wearing lots of jewellery are parts of gyaru-o style. We like gyaru-o style, because it looks good and it's something special. We listen to psychedelic trance. Our favourite magazine is Men's Egg.
Our clothes are from Japan."
-Matt
A Huxtable in Harrisburg