Tonight Penn State student-run company Limitless Entertainment will be kicking off its “Rise” college tour.
DJ Fareoh will be headlining the event, which begins at 10 p.m. at Levels Nightclub.
Anthony Barresi, a marketing official for Limitless Entertainment, said Fareoh was signed to Kaskade’s “Freaks of Nature” tour and has been obtaining attraction in the electronic dance music industry.
Tim Crockett, a special events official at Levels, said Fareoh’s experience playing with huge audiences should show at this event.
“I think he is going to drop some new stuff so that should be exciting to see,” Crockett said.
Crockett said people should expect a high-energy show and an environment that allows for “craziness.”
Barresi (senior-marketing) said one of the company’s goals with its first major tour is to give college students a chance to see up-and-coming artists for reasonable ticket prices in a market that is saturated with expensive DJs.
“This is going to be a unique opportunity,” Chelsea Burk, a public relations official for Limitless Entertainment, said.
Burka (senior-accounting and public relations) said she thinks that this event will give promising artists a chance to enhance their fanbase.
“It’s really important for these up-and-coming artists to build that connection with the audience,” Burka said.
The event will also feature performances by Keegan Tawa, Duncan Harmon and The MXBB.
Burka said Tawa was chosen to perform through an online contest sponsored by the Electronic Dance Music club called, “Rise up and Spin.”
She said people were given the opportunity to vote on which local talent would be showcased at the first show of the “Rise” tour.
Limitless Entertainment partnered with GlowU, a promotional production company based in Washington, D.C., for the tour, Barresi said.
Barresi said that because the company is comprised of Penn State students, it makes most sense to kick off the tour here in Happy Valley.
“It comes full circle,” Barresi said of the event’s “Rise” name. “We’re up-and-coming, the DJs are up-and-coming, and we support local talent.”