Campus > Greeks

January 18, 2013

NPHC fraternities recruit by example

Though the National Pan-Hellenic Council  does not recruit through a standardized, public process, it is open to new fraternity members.

“Our rush process is never a public process,” said Ezedube Eze, the president of the NPHC at Penn State. “Each chapter has their own way of doing it.”

The NPHC recruitment process is not like the recruitment process of the Interfraternity Council, Eze (senior-health policy and administration) said.

“In our case, students will never know whether a chapter is looking for members.”

But while the NPHC works on recruitment, it also works on “branding,” Eze said.

Organizations gain notoriety through participating in various events, including community service or programming events, and through performing at the annual step show, Eze said.

“If you improve the brand, more people are interested,” Eze said.

The fraternity Kappa Alpha Psi, a member of the NPHC, recruits members with their presence on campus, said Quamayne “Rocky” Collins, the president of Kappa Alpha Psi.

“We recruit by example,” Collins (junior-marketing and public relations) said. “They see we are standup gentlemen.”
Collins said that by members doing different things on campus, including brothers being active in other organizations, people recognize the fraternity.

The fraternity hosts programs and events that attract people. At those, people see what the fraternity is like, Collins said.

“We are pretty visible in social media. People can contact us,” Collins said. “When they meet us, then we exchange personal information.”

Collins said his fraternity’s recruitment process is not like “rush,” because there is more time to execute its process.

The best way for students who are interested in NPHC fraternities and sororities is to use public information first, Eze said.

“A lot of people want to join for the wrong reasons,” Eze said. “Figure out why you want to join, then go from there.”
 

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