The Public Relations Society of America will be capitalizing on the popularity of the electric dance music craze with its third Electric State event.
This battle of the DJs will be held at 9 tonight at Indigo NightClub.
Mike Pendelton, one of the executive directors for Electric State, said that local DJs Michael Lin, John Mckenna, Daniel Karo and the duo Keegan Tawa and Andy Fitton will each spin for 20 minutes. He said the winner, which will be chosen by the audience, receives the opportunity to spin next Wednesday at Indigo.
“This is our third time doing Electric State at Indigo and it’s been a huge success in the past so we’re expecting a huge turnout,” Paige Blawas, event-planning chair for PRSSA, said.
Pendleton (senior-journalism) said the event is an opener for the Wednesday night staple at Indigo, Go Go Gadjet. He said the hip-hop dance group Whiplash will also perform after the DJs go on.
“People love Indigo as is, but this will be refreshing,” Pendleton said.
Blawas (senior-public relations) said that there has been a lot of buzz about artists, such as Avicii, Sebastian Ingrosso, and Tiësto on campus and Electric State gives local DJs who are inspired by that music a platform to gain exposure.
Pendleton said it gives a chance for local DJs to grow both their talent and their audience.
Alissa Felt, PRSSA member on the event planning committee for the event, said she thinks Electric State is an experience that is able to bring together various organizations and individuals.
“This event is an opportunity to see some of the amazing things and talented people on campus,” Felt (junior-public relations and french language and culture) said.
Blawas said she has seen how the event has grown since its conception last fall and thinks this will be the best event yet.
Pendleton said he is looking forward to seeing the talent and the tracks they are going to spin.
“I’m excited to see all of PRSSA’s hard work come to fruition,” Blawas said.