The Truth Campaign will launch its first-ever college music tour featuring artists Cobra Starship and Outasight, who will perform at 7 p.m. Oct. 3 at the Bryce Jordan Center for free, according to a press release issued by the BJC.
Truth, one of the nation’s largest smoking prevention campaigns, will use music as a way to promote its message to college students.
The event will also include activities featuring the truth truck and the truth tour riders, according to the release.
The concert will be a free event, thanks to subsidized ticket prices on behalf of the Student Programming Association, SPA Marketing Chairwoman Megan Mansell said.
