Inside a fraternity house in 2002, a few friends with $3,000 had an idea for a Web site, and it became something Penn State students know well today -- LionMenus.

And the company Penn State alumnus Justin Goldman started when he was just 20 years old has generated more than $30 million.

The Penn State Small Business Development Center and the College of Communications began Global Entrepreneurship Week with "Entrepreneurship in the Internet Age: Opportunities for Young Media Professionals."

The panel consisted of Penn State student Davis Shaver -- founder of OnwardState.com, an independent media Web site. Also on the panel were Penn State alumni, Jason Brewer -- founder and CEO of Brolik, a Philadelphia-based agency focusing on brand marketing, web development and film and video production and Goldman -- co-founder of YNot Advertising and his newest company, Three Screen Games.

Goldman said there are three major points to consider when starting a small business. A strong value proposition needs to show what will actually drive customers to choose that service, and a strong business model is necessary to achieve the third point of execution. Goldman's YNot company was responsible for starting 19 Web sites, including LionMenus --a site with which many Penn State students are familiar.

Brolik, Brewer's company "just sort of happened," Brewer said, though it took him and his colleagues five or six years to figure it out. Brewer said one of the most important parts of any company is to keep in touch with contacts and to network. While a Web site may be online, he said, it is really important to "get out there."