Though retail reports project subdued holiday sales nationwide, local stores aren't worried about the turnout on one of America's busiest shopping days -- Black Friday.

The Friday after Thanksgiving has become one of the most important days of the year for the retail world, as millions head to local stores to begin their holiday shopping. This year, the National Retail Federation (NRF) is predicting a 2.2 percent increase in sales over last year, compared to a 10-year average increase of 4.4 percent.

But Courtney Stroup, marketing director for Nittany Mall, isn't worried about next Friday's turnout.

"While the season may be slower," Stroup said, "for Black Friday itself, the spirit is still there."

Nittany Mall, like many other shopping centers across the state, is opening its doors before sunrise for early shoppers. While most malls will be open by 6 a.m., some stores are planning on opening as early as midnight, offering promotions and sales to attract the most intrepid customers.

Stroup said shoppers come in two waves, morning bargain shoppers looking for deals, followed by those who want to take their time and browse.

John Zhang (freshman-kinesiology) falls under the first category, showing up before dawn to snatch up bargains.

"Last year I got to the store at 3 in the morning," he said. "I want to get the morning deals."

Stores will be offering even more sales and promotions this season because shoppers are being more cautious with their money, according to the NRF.

"Even though consumers will be watchful of their spending this year, shoppers may find the bargains too good to pass up and will treat themselves to something they've had their eye on for months," Phil Rist, executive vice president of strategic initiatives at BIGresearch, wrote in a press release.

Some students will be working come next Friday.

Sara Costantino (freshman-theatre) said she worked retail last year on Black Friday and found the experience exhausting.

"The crowds get so large the staff can't handle them," she said. "The fitting rooms had unbelievable messes and the cashiers were overwhelmed."

Some of the customers feel the same way.

Jen Kach (freshman-English) said she plans to shop, though she finds it stressful.

"I don't like other people crowding me," she said. "They get too frenzied. People need to chill."

The excitement is too much for Sarah Neff (junior-film and video), who said the spirit of the season isn't enough to get her out shopping next Friday.

"I've never gone out on Black Friday," she said. "The people are crazy, and I value my sleep."