Brent Musberger loves college football. He has been all over the country, at countless schools and has witnessed some of college football's greatest moments.

"There is nothing like a college football setting," Musberger said.

This was one of the many stories Musberger, an ABC Sports play-by-play broadcaster, told a group of Penn State sports journalism students on Friday in a question-and-answer session at the Founder's Lounge of the Bryce Jordan Center. In a free public session sponsored by the John Curley Center for Sports Journalism, Musberger explained to aspiring journalists just how difficult and rewarding the industry can be.

The broadcaster, a Northwestern University graduate, also described his memories of covering Penn State football and his views on Nittany Lion head football coach Joe Paterno.

"We will never see anyone with the kind of run that Joe Paterno has had," said Musberger, who also told a story about the time he saw coach Paterno toss All-America linebacker LaVar Arrington out of practice.

Opening with his trademark tagline, "You are looking live," Musberger, who was in town to cover the Penn State-Illinois game on Saturday, went on to give those in attendance a brief history of his tenure in the business and looked at how the industry has evolved in his 50 years.

"When I started, the business was an industry in its infancy," explained Musberger.

Musberger also explained how his story is certainly not the norm in the sports broadcasting business.

"At no time when I was young did I intend to be a broadcaster," he said. "I was in the right place at the right time."

Musberger started his career as a sports writer for the Chicago American and became a broadcaster in 1968. Since then he has worked for CBS, ESPN and ABC, covering a wide variation of sports from the Olympics, to the NCAA Final Four, to the U.S. Open Tennis Championships.

Malcolm Moran, the Knight Chair in Sports and Journalism and Society, expressed how Musberger's versatility in his broadcasting career and his ability to converge across different forms of media should serve as a prime example of how to become a successful broadcaster.

"He made the transition from a newspaper career to broadcast while always holding on to his ability to communicate a great story," Moran said.

During the session, Musberger also gave his views on the negative press Penn State and other programs across the country are starting to get and how the sensitivity of the media has changed over the years.

"We are past the stage where broadcasters look the other way," Musberger said.

He said when he first started, reporters covered strictly on-field issues and left anything that happened off the field out of the paper and out of the public eye. He explained that now, "you can touch on these stories if you do your homework."

Musberger concluded by stressing to the students the importance of loving the work they do.

"Sports is the greatest entertainment in the country," he said. "If I wasn't doing this [broadcasting], I'd be home watching games all the time."