Last week, a shirt in the window of People's Nation, 126 E. College Ave., caused quite a stir.

The store displayed a not-so-subtle, anti-Ohio State shirt, reading "Buck the F - -keyes," proudly in its window, and owner Art Fine said it was one of his best sellers.

However, the prominent exhibition of the four-letter word -- and Fine's subsequent censorship of it -- drew ire from both sides of the spectrum.

But that's not the biggest issue here.

The issue is that the shirt is one of Fine's "best-selling shirts."

Seriously, do consumers need to display that word on their shirts? Is that really the cool thing to do? And it's not an issue of vulgarity. Words like that probably shouldn't turn many heads in a college town, offensive as they may be.

It's just an issue of stupidity.

Contrary to popular belief, the phrase "Buck the F - -keyes" is no more clever than the equally loathsome "Muck Fichigan," another overused State College slogan so wittily constructed to create the guise of profanity.

Do people really get their "buckeyes" off by wearing that word, as if a few high fives from their drunken friends may make it all worth it?

Any second grader with a reasonable knowledge of curse words could have made the exact same pun. And it wouldn't be funny then, either.

But for every handful of "Buck the F - - keyes" T-shirts spotted in Beaver Stadium on Saturday night, there were one or two cleverer, funnier and, on occasion, less offensive shirts. And these shirts were the ones that stuck out.

Put some thought into it, people.

For example, before its game with Notre Dame last year, Georgia Tech's fans were inspired by their star wide receiver, Calvin Johnson. One fan on College GameDay made a sign that read: "Calvin: Owning Catholics since 1509." Holds a bit more power than "Notre Lame," huh? We bet it would have sold a bunch of T-shirts, also.

So bust a nut, Nittany Lion fans. Use your heads. There are all kinds of funny comments waiting to be used for every team on Penn State's schedule. All it takes is a little bit of effort. And, who knows, maybe it would be a worthwhile business venture.

And no, just because "Puck Furdue" sounds funny doesn't mean it qualifies.

That, like all the others, is just ducking fumb.