When a young Joe Paterno returned home from a football game, his pant cuffs caked with mud, his wife was not a happy camper.

To lessen cleaning bills, she told him to "Roll 'Em Up."

"That Mrs. JoePa was one smart woman," said Allie Marquardt, a Penn State Greatest Show Squad member.

Spearheaded by sports marketing club the Greatest Show Squad, the "Roll 'Em Up" campaign encourages students to sport Paterno-inspired white dress shirts, ties, rolled-up khakis, white athletic socks and black Nike sneakers to this Saturday's football game.

However, some football enthusiasts opposed the idea when questions were raised at last Sunday's Paternoville Coordination Committee (PCC) meeting.

"No one was exactly jumping at the idea," Chris Grassi, PCC vice president, said.

Like the plain uniforms Paterno made famous, the campaign isn't about showing off for cameras or demanding attention.

"It's something just for Penn Staters," said Stephanie Stubler, who is helping coordinate the effort with Penn State Athletics. "We'll know what it means, but maybe other people won't."

Grassi said some regular front row groups, like "Butler's Maids" and "Lydell's Army" have posters that would inhibit the view of their pant cuffs, defeating the campaign's purpose.

"Several groups paint up their chests every week," Grassi said. "Asking them to change that regardless of what the purpose is, isn't something they are normally going to say 'yes' to right away. They are a little bit wary of the idea."

Stubler said the purpose is for a change of pace and scoreboard.

"We wanted to do something special and different after the past couple weeks the team has had ... " she said, referring to the football team's losses to the University of Michigan and University of Illinois.

Grassi said he thinks pectoral painting is much more effective.

"Who's going to see this?" Grassi said. "Usually when you 'paint-up,' it's a visual sign, and you expect someone to see it. If no one knows you are doing something to support them, what effect does it have?"

He said he resents the "Roll Em' Up" tone toward body paint as a strictly "for-the-camera" activity.

"None of us who camp out, at least the regulars, none of us like the media," he said. "We don't like people from the newspapers or TV, so anything we do, we don't care if they take pictures. It's not about that."

Marguardt said she has nothing against blue and white body painting as she promoted the game in the HUB-Robeson Center yesterday.

"I'm all about the body paint," she said. "Paint on a tie. Paint your chest and wear the tie. Whatever you want. Let's get wild."

Lauren Kennan (junior-telecommunications) said the "Roll Em' Up" game, like the "White House," will be contagious as she contemplated her outfit for Saturday.

"If you're going to do it, you have to wear the khakis, but I don't know if I have the full outfit," she said. "I don't really carry ties on me."

Hallet Bruestle (sophomore-aerospace engineering) said he thinks Paterno's shortened trousers seem "kind of stupid."

Aaron Ingham, Greatest Show Squad member, defended Paterno as he strolled through the HUB, clad in full "Roll Em' Up" gear.

"He's JoePa. He can do whatever he wants with his pants and it will be cool," he said, adding that he hopes everyone else looks as "cool" as he does.

Paterno's opinion of an entire student section mimicking his trademark duds?

He wasn't consulted, Stubler said.

"Most people think this is entirely being done as a tribute to Joe," she added. "It's not. It's not even a tribute to the team. It's something to bring all the fans together."