Besides releasing an album last year, White also kept busy with his new book, Ron 'Tater Salad' White: I Had The Right To Remain Silent...But I Didn't Have the Ability. The book found a spot on the New York Times Best Seller List.
Tour promoter Kati Hilton said White's popularity has become widespread thanks to the Blue Collar Comedy Tour specials.
"He sells well everywhere he goes now," Hilton said. "Blue Collar Comedy Tour, all three installments, are on Comedy Central quite often."
Bernie Punt, director of public relations for the BJC, said White draws from a large variety of demographics.
"He's very popular in metropolitan areas," Punt said. "You will see quite a big mixture. You will see blue collar, white collar, no collar. But probably not a man of the collar."
White's comedic style is, as to be expected, based on poking fun at stupid people who, well, can't be fixed.
His trademark appearance includes a black and white suit with a glass of scotch whiskey in one hand and a cigar in the other.
Punt said White's selection of material, however, would reflect the audience's tastes.
"Every time a comedian goes out on the road he tries out new material," he said.
"But I know that an audience likes to hear some of their favorite material. Every comedian we've had here always has new material. And they respond by the audience, so sometimes it's spontaneous."
While White's trademark style is likely to remain the same, he has dabbled in some new business ventures of late.
He is one of the sponsors of a bull -- named Scene of the Crash -- on the Professional Bull Riders' tour, Hilton said.
Coincidentally, the BJC will host the PBR tour later this semester.
"It's karma," Punt said. "If I was a genius, I'd say, 'Oh yeah, I was planning that in the sign of Taurus -- which is the bull of course.' But I'd be full of bull."
Though tickets to the Bryce Jordan Center show are not yet sold out, Hilton said they are still selling well.
Punt said ticket sales for White's shows generally move quickly, as they did the last time White was in Happy Valley.
"I believe the last time he was here was April 2005 and ticket sales were very good -- excellent, actually," he said.
"And that's what's happening again. His popularity has not waned. Everybody loves the Tater."