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[ Monday, Feb. 5, 2007 ]

Some forsake football for ads

Collegian Staff Writer

Students gathered around televisions across campus to watch the Super Bowl last night -- but some didn't really care about the game.

"I don't really watch the actual game," said Daria De Palma, president of the Penn State Advertising Club. "I'm just in it for the commercials."

If you go:
What:
Super Bowl Advertising Party
When:
7:30 tonight
Where: 113 Carnegie
Details: There will be games, prizes and free tailgating food

For avid ad-watchers, this year's game had no shortage of material. Advertisement prices ran as high as $2.6 million per 30-second slot this year, up slightly from $2.5 million last year, according to the Associated Press.

Ads from CareerBuilder.com, Doritos, Bud Light, and Nationwide Mutual Insurance Company elicited some of the bigger laughs from the crowd in Simmons Hall, where about 40 people were gathered.

Ryan Tritch (senior-classics and ancient Mediterranean studies) said he liked the Bud Light ad where one guy threw an actual rock during a game of rock-paper-scissors, but he thought ads in previous years have been better.

"I feel like commercials have gotten worse since I was younger," he said. "Maybe it was just easier to make me laugh then."

For those students who missed the ads or want to see them again, many are available for viewing at youtube.com/superbowl or at cbs.sportsline.com/superads. The Penn State Advertising Club will also be holding a party tonight where club members will review the most memorable ads from the Super Bowl. De Palma said she expected the event to run from 45 minutes to an hour.

"We got a huge crowd last year," De Palma said. "I'm hoping we get the same crowd this year."


 

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Updated: Monday, February 05, 2007  1:42:26 AM  -4
Requested: Thursday, August 21, 2008  8:46:25 PM  -4
Created: Wednesday, May 07, 2008  6:59:33 PM  -4