Indulging in Cocoa Puffs, Frosted Flakes and Lucky Charms will soon qualify as a State College dining experience.

Early next year, Cereality, a cereal bar and café, will replace Immix Wireless, 134 W. College Ave., which is moving to the Nittany Mall on Nov. 1.

Lara Koppmann, a State College resident, will own and operate the franchise opening sometime in late January or early February.

"We thought it would be something unique to bring to the area -- something the college student and the soccer mom could enjoy," Koppmann said.

Koppmann said she was impressed with Cereality after visiting one in Chicago and thought it would be a good idea to bring the business to State College.

Lisa Kovitz, spokesperson for Cereality, said there are a number of company-owned stores throughout the United States, including one near the University of Pennsylvania in Philadelphia and Arizona State University in Tempe.

Cereality is expected to offer 30 different kinds of cereal for customers to create their own concoctions or choose from recipes that have already been created, Koppmann said.

Koppmann said Cereality is working to get Lion Cash approved as a form of payment.

"Everybody grew up eating cereal. We really hope this is going to become 'the place to be' in State College," Koppmann said.

Immix Wireless, a cellular retail store that opened in 2003, will be moving to a larger space in Nittany Mall for better customer accessiblity, Chase Wilson, senior wireless consultant and acting manager of Immix, said.

Lack of parking and increased traffic were contributing factors to the move, Wilson said, because the majority of Immix's customers are from surrounding areas such as Bellefonte, Centre Hall and Pleasant Gap, not necessarily students or residents of State College.

"We get a lot of students walking by, but not coming in," Wilson said. "Customers have complained about parking and not wanting to come downtown."

Although many businesses profit from the increased foot traffic in downtown on home football weekends, Immix customers are staying away from downtown altogether, Wilson said.

"People in town for football aren't looking for phone plans," he said.

The newly renovated Fraser Street parking garage has offered additional options for parking, but Wilson said many people do not want to use the garage and would rather park on the street closer to the store. He added that many people do not know about the garage.

Teresa Sparacino, downtown business executive director, did not confirm or deny that limited parking and traffic congestion contributed to Immix's move.

"They know the reason why the need to move to another location. No one knows that better than Immix," Sparacino said.

Wilson said the new location will be larger and more interactive, and it will be remodeled as a café.