One hundred women donning wedding dresses will flip back their veils and roll up their trains for Bride Blitz 2006 -- before Saturday's game against the University of Michigan.

A parade of "brides" will march from SoZo, 256 E. Beaver Ave., to a photo shoot on the lawn of Old Main, finally landing at Beaver Stadium for a bridal tailgate.

"When I came up with the idea, I thought one bride would make an impact. Then I thought -- a hundred," co-owner of Nittanyweddings.com Kerri Smith said.

"It seemed unrealistic at first, but everybody jumped on board and caught the vision."

Smith said she's organizing the event to help create buzz about her Web site.

"We wanted to make a splash in town and do something creative to let people know that we exist," she said.

The site, which opened in April 2006, is an all-inclusive bridal guide, also offering wedding planning and counseling services.

"Nittany Weddings is the Centre region's wedding directory," Smith's business partner, Christine Eveleth, said.

"It's the only comprehensive resource in town."

Nittanyweddings.com plans to partner with Simply Elegant Gowns, a State College-based bridal shop, to deck out participants.

"We're donating all of the gowns that will be worn," said Kristen Ortiz, owner of Simply Elegant Gowns. "We will also be dressing and fitting the girls [tomorrow]."

After the event, footage from the 100-women march and tailgate will air over the Web site in a two-minute spot.

"We want something that's really dramatic and has a nice polish to it," said Matt Winslow, producer of the promotional video and owner of Winslow Video.

"I think that this will become a viral video, where everybody says 'hey you gotta watch this, it's really cool.' "

Eveleth said 75 percent of the women involved in Saturday's event are Penn State students.

"I wanted to do something fun and exciting with a lot of my friends," Kaly Eckenroth (senior-nursing) said. "You don't get many chances to try on wedding dresses and wear them around town with 99 other girls."

Any dresses that survive the event without looking like they endured a tackle or two will be donated to other causes.

"Although some of the gowns won't be salvageable, we plan on giving at least 50 percent to charity," Ortiz said.

"Even some to the victims of Katrina."

Eveleth said gowns will be sent across the globe.

"Gowns will also be taken to Israel and donated to women who can't afford a wedding dress," she added.

Some volunteers -- in their unique "White-Out" gear -- will even wear their gowns to the game as they cheer on dear Old State, waving signs proclaiming "Marry me, JoePa," Eveleth said.

"You get to be in a bridal gown," Jenny Fang (junior-human development and family studies) said.

"Who wouldn't want to? It's what every girl dreams of."