The Digital Collegian - Published independently by students at Penn State ARTS
[ Thursday, Oct. 27, 2005 ]

Hot music hits mobiles
Ringtones and ringback tunes let Penn State students personalize their cellular style with songs from current as well as classic artists.

Collegian Staff Writer

Anyone can tell just how hot it is to have a cell phone, but the way a cell phone is personalized makes it that much hotter.

The most popular personalization -- the ringtone -- allows everyone around you to know what kind of music you like every time you "blow up."

MTV's Virgin Mobile, Verizon Wireless and many other cell phone services have been offering personalized ringtone services to users for a few years now, but not until recently has this trend really taken off.

Billboard.com now lists the top ten ring tones each week. Yes, below the album charts, and the hot 100 single list, there is a list solely for cell phone music. Kanye West and his latest hit "Gold Digger" topped this chart last week along with every other chart; however, just letting the polyphonic music play isn't enough nowadays. Finding place to either purchase or download 'real music' ringtones has become the latest craze.

'Real Music' ringtones are just that, real music. No cheesy synthesizers trying to recreate Mariah Carey's insane octave range, instead you can actually hear the diva sing "Shake it Off" and this kind of ringtone gets everyone around you singing.

"My realtone ringtone is great," said Lindsay Coulter (senior-crime, law and justice). "The only problem is I'm not used to hearing the regular music play."

However, ringtones are just one pocket of this cell phone music trend, and Verizon has expanded on this notion with their latest personalization; the ringback.

Ringbacks are designed for the person calling your phone. They get a cute little message telling them to 'enjoy the music while your party is being reached' and then they are launched into the chorus of your favorite song. This is the perfect way to get rid of that 'ring ring' that we've all grown tired of, and another way to spruce up your phone.

With the majority of the college population having a cell phone, the chances of you and the kid next to you in your sociology class having the same phone are pretty good.

"People can personalize their [ringtone] and make it different because a lot of people have the same phone," Michael Brooks, sales manager for Cingular Wireless, 147 S. Allen St., said.

PHOTO: Meghan White
PHOTO: Meghan White
Heather Paul (senior-marketing) sends a text message while relaxing on the lawn of a local church.

Now, while the top ten ringtones as decided by Billboard.com are all pretty much rap and R&B, there are other ringtones out there such as indie music ring tones, TV show themes and themes from movies.

"I really love ringtones," Lauren Beauseigneur (junior-labor and industrial relations) said. "They had such flare to the cell phone that you can't get with the regular 'ring'."

Beauseigneur, who recently just got a new cell phone, said she has yet to download a ringtone to personalize her cell, but is on the look out for the right song.

In the same boat? Here are some helpful ways for you to find the ringtone that fits your personality best.

GO STATE! With this weekend's upcoming game, your cell phone is another great way to show your Penn State pride by putting the PSU fight song on your cell phone.

Not only will everyone around you feel the Penn State spirit, but it's like giving back to the school in a way.

Indie Music. With bands such as Death Cab for Cutie gaining popularity it's no wonder that they have been added to the long list of ringtones and ringbacks that are available.

If you are into this music, not only will you enjoy listening to your cell phone ring, but also you'll give others around you, who may be listening in, a sense of your music taste.

I love the 80s! Everyone loves a good hair band every now and then and what better way to get your dose of Journey or a little "Girls Just Wanna Have Fun" then through your ringtone? Web sites offering ringtones almost always have an extensive list of great songs from the 80's and even from one-hit wonders.

Happy Holidays! Halloween is here and that makes the winter holidays just around the corner as well.

Why not try getting into the spirit with a ringtone to celebrate?

Try "Thriller" to creep yourself out every time you receive an incoming call.

Or maybe all you want for Christmas is to jam along to some "Santa Baby"? Either way, the holidays can be the perfect time to have some fun with your ringtones.

Now, just don't get too carried away with the music, you just might miss a phone call!


PHOTO: Meghan White
PHOTO: Meghan White
Ringtones and ringbacks are becoming more popular on campus.

 



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