Anyone can tell just how hot it is to have a cell phone, but the way a cell phone is personalized makes it that much hotter.
The most popular personalization -- the ringtone -- allows everyone around you to know what kind of music you like every time you "blow up."
MTV's Virgin Mobile, Verizon Wireless and many other cell phone services have been offering personalized ringtone services to users for a few years now, but not until recently has this trend really taken off.
Billboard.com now lists the top ten ring tones each week. Yes, below the album charts, and the hot 100 single list, there is a list solely for cell phone music. Kanye West and his latest hit "Gold Digger" topped this chart last week along with every other chart; however, just letting the polyphonic music play isn't enough nowadays. Finding place to either purchase or download 'real music' ringtones has become the latest craze.
'Real Music' ringtones are just that, real music. No cheesy synthesizers trying to recreate Mariah Carey's insane octave range, instead you can actually hear the diva sing "Shake it Off" and this kind of ringtone gets everyone around you singing.
"My realtone ringtone is great," said Lindsay Coulter (senior-crime, law and justice). "The only problem is I'm not used to hearing the regular music play."
However, ringtones are just one pocket of this cell phone music trend, and Verizon has expanded on this notion with their latest personalization; the ringback.
Ringbacks are designed for the person calling your phone. They get a cute little message telling them to 'enjoy the music while your party is being reached' and then they are launched into the chorus of your favorite song. This is the perfect way to get rid of that 'ring ring' that we've all grown tired of, and another way to spruce up your phone.
With the majority of the college population having a cell phone, the chances of you and the kid next to you in your sociology class having the same phone are pretty good.
"People can personalize their [ringtone] and make it different because a lot of people have the same phone," Michael Brooks, sales manager for Cingular Wireless, 147 S. Allen St., said.



