Rock on, State College.
While at times it seems as if the Happy Valley music scene leaves much to be desired, it would appear that things are looking up for the college town that once had trouble getting ticket sales for shows such as Matchbox Twenty and John Mayer. It was just two years ago when some students were complaining that the shows at Bryce Jordan Center were too expensive. Others were concerned that the selection of cover bands at local bars was too many and that original musical acts were few and far between.
It also seemed as if liquor sales were playing an integral role in keeping the music scene alive and well. Some say these issues sill linger, but local venues have shown that they can still show support for talented musical acts -- shows that a college-aged population would actually want to see.
Success at venues such as the Bryce Jordan Center is evidence that the future of the music scene is looking up. The center has seen ticket sales increase -- partly because of a donation from the University Park Allocation Committee (UPAC), the organization that funds various student activities. Listening to what students want is, of course, a positive step. This helped organizers realize that it wasn't that the BJC was attracting bad bands, it was that they were attracting shows that people couldn't afford to go see. This kind of student feedback must continue to ensure the music scene continues to thrive. Additionally, efforts to support local musicians aren't easy. It's an effort that those at the forefront of the scene say can be discouraging because audience turnout and profit can be minimal, if any. The recent fourth anniversary of Roustabout! is an example that local, original talent is still getting mixed reviews. Jeff Van Fossan's band, The Bullet Parade, played to a mostly empty Darkhorse Tavern for the anniversary. Yet the mere fact that the musical showcase still exists is proof that those who book the shows are willing to take new risks to ensure that the music scene stays fresh.
Promoters should also be willing to book more 18-and-over shows so more students can enjoy the scene. Students can do their parts, too. Showing support for smaller, local bands could be the first step. The talent is here. Students should take advantage of the good tunes and low prices to check out some decent music.
Attending shows based on the selection of music rather than on the selection of mixed drink specials could also help promote the local music industry.
Remember, you'll only be living in a college town for so long. Take advantage of the good musical acts -- and prices -- while you still can.
