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[ Thursday, April 7, 2005 ]

Frost arrives in time for summer
The new, non-alcoholic dance club is scheduled to open downtown on April 29.

Collegian Staff Writer

Dust off your dancing shoes and brush up on your dance moves.

Students and residents can now cool off their dance fever and dance the night away at a non-alcoholic, New York-style club in downtown State College.

The 18-and-over dance club Frost, 459 E. Calder Way, scheduled to open April 29, will offer a mix of hip hop, R&B and dance music.

Mak McKeehan, Frost's public relations director, said part of Frost's appeal is its late night hours, operating on a schedule from 9 p.m. to 6 a.m.

Unlike most downtown hangouts, Frost will not have a bar. However, patrons can quench their thirst with specialty water, soda and energy drinks, McKeehan said.

Jessica Bingham (senior-advertising) said Frost will be a good alternative for everyone.

"I would prefer something where everyone wasn't drunk," she said.

State College Police Sgt. Mark Argiro said he has talked with Frost General Manager Jonathan Sailor about training the door staff on how to identify those who have been drinking or doing drugs before coming to the club and prevent them from entering.

Sam Buca will be Frost's house disc jockey, McKeehan said.

Buca has spun in Harrisburg, Philadelphia, Baltimore and New York.

McKeehan described Frost's atmosphere as New York-style chic, and he said the club is modeled after Avalon, a New York club.

Jason Helman (freshman-theatre) said there are already some options for people under 21, but he added that having more entertainment options would be a good thing.

Downtown Improvement District Director Teresa Sparacino said that while Frost could be competition for Players Nite Club, 112 W. College Ave., it is not necessarily bad.

"The more the downtown offers, the stronger it becomes," she said. "I'd rather have the competition downtown than out of town because it adds variety and that's the key."

Lori Leverknight (senior-art) said Frost would offer a new entertainment choice for those who can't go to the bars yet.

"I think it's different, but being 21 there are a lot of options for me," she said. "I think it's a good option for students under 21."

Bill Mahon, Penn State spokesman and co-chair of the Town-Gown Partnership Against Dangerous Drinking, said Frost would provide a good alternative for people who would otherwise drink illegally.

"We're in a community where most of the residents are underage," he said. "More options sounds like a great idea."

McKeehan said the State College location will be the first business for the new Pennsylvania-based corporation Milton Group, Inc.

"We're very into the community we're going into," McKeehan said.

"We want to have a very personal relationship with our patrons," he added.

At first, the club will be open only Friday and Saturday nights, but will be open five nights a week starting in the fall.

Frost will also open a 24-hour billiard hall and espresso bar in the fall, McKeehan said.

Frost began hiring last Wednesday in the HUB-Robeson Center and will return there in the next two weeks.

McKeehan said Frost will hire about 60 employees and continue hiring on April 18 at Frost.

Some national acts are scheduled to visit Frost in the fall, McKeehan said.


PHOTO: Nikki Sanner
PHOTO: Nikki Sanner
Karen Hagemeier (freshman-international politics) applies for a position at Frost, 459 E. Calder Way.

 

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Updated: Wednesday, April 06, 2005  11:05:55 PM  -4
Requested: Saturday, July 04, 2009  4:11:40 AM  -4
Created: Wednesday, May 07, 2008  6:53:02 PM  -4