'Tis the season for lovers of electronics -- the time of year for fanatics of things that turn on and plug in to arrive in store parking lots before sunrise, anticipating holiday freebies and outrageous sales.
"What do I want? Everything," said Adam Ulsh (junior-management information systems), while browsing digital cameras at Best Buy, 1650 N. Atherton St.
Colin Mitchell (junior-communication sciences and disorders), who was shopping with Ulsh, said he hopes to receive a digital camera this year, though he and Ulsh agreed that a high-definition television would make a great gift as well.
Some shoppers go to electronics stores to visit the giant high-definition televisions (HDTV) that they one day hope to mount on a wall at home.
"When I watch a movie, I want it to be the exact same size as at the movie theater without having to go anywhere," Joshua Weiss (senior-film and video) said.
Weiss said he wants the largest high-definition, liquid crystal display (LCD), flat-screen television available.
"Electronics entertain me," he said.
This season, 42 percent of consumers are expected to buy electronics as gifts, making it the fourth most popular gift category after clothing, toys and DVDs or videos, according to a survey of more than 2,000 consumers conducted by NPD Group, a market research company in Port Washington, N.Y.
Electronics moved up in the rankings this year -- in 2003 it was the fifth most-popular gift category.
Tony Walczak, co-owner of Paul & Tony's Stereo, 121 S. Burrowes St., said HDTV is becoming more popular, and shoppers are buying big-screen televisions and surround-sound systems.
However, Walczak said the best-selling item at his store this season is the remote start system, which is an electronic device that allows someone to start his or her car without being inside it or using a key.

