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[ Thursday, Dec. 2, 2004 ]

Goldberg: All forms of media are biased
The former CBS reporter told about 250 people that there is a lack of diversity in beliefs in newsrooms.

Collegian Staff Writer

Last night, former CBS reporter Bernard Goldberg told his audience that the media "looks down everyone's throat for a living."

Goldberg, a six-time Emmy winner, spoke to about 250 people in the Kern Building about media bias in an event hosted by Young Americans for Freedom (YAF), University Park Allocation Committee and the Young America's Foundation.

Though Goldberg denied popular accusations of a liberal conspiracy in the news, he assured the audience there was a big problem with mainstream reporting.

"... [Reporters] don't discuss how to screw the conservatives, what happens is worse because it's subtle," he said. "They can go days, months, years or even lifetimes without meeting anyone with a different point of view -- that is the problem."

Goldberg then described how he experienced the newsroom: Anyone left of the center, in the political spectrum, is middle of the road.

"They just don't get it because they live with like-mindedness," he said.

After providing what he called biased examples from national media, Goldberg said he thought reporters live in bubbles, where conservatives need to be labeled and liberals do not.

"In mainstream media, conservatives stick out like a sore thumb, but liberals are the norm," he said. "They are more likely to identify Mother Teresa as an old broad who worked in India than someone as a liberal Democrat."

PHOTO: Matt Sowers/Collegian
PHOTO: Matt Sowers/Collegian
Bernard Goldberg, author and former CBS correspondent, spoke about the media to about 250 people in Kern Building.

Goldberg said the lack of diversity in the mainstream newsroom is not "skin deep" but ideological.

"There will be black liberals, white liberals, gay liberals, straight liberals, Asian liberals, Hispanic liberals -- but they are all liberals," he said. "... We need to get a newsroom that thinks, not just looks, more like America."

In his second novel about media bias, Arrogance: Rescuing America From the Media Elite, Goldberg said that to fix the problem the media needs to hire people who haven't graduated from college, who go to church everyday and who come from rural parts of the country.

Goldberg said that the media cannot continue to ignore the problems millions of Americans see, and that the media must acknowledge the bias.

"If they don't change, if they don't start listening to ordinary Americans ... [the newsroom] will become the journalistic equivalent to the leisure suit," he said.

However, Goldberg said he doubts the media can or will fix its lopsided views because "liberalism rules at colleges in America."

"There is more diversity in the Taliban than in America's college campuses," he said.

The audience, a mix of students, staff, faculty and local residents, seemed to agree with Goldberg's statements.

"He was right on," said Steve Groves, a State College resident. "About 80 or 90 percent of the news you get is through a liberal prism -- there is no doubt."

Many students in attendance also supported Goldberg's comments.

"I though he was very insightful. ... He came out openly as a liberal, but didn't seem swayed by anything," Matt Newman (junior-finance) said.

Matt Gustafson (sophomore-journalism) said Goldberg shed new light on what he had thought to be a conservative bias.

"Before this I just thought FOX News was biased, but all the other stations are just as biased, but it's the other way so it isn't noticed," he said.

Shauna Moser, chairman of YAF, said she thought Goldberg's speech reached a lot of the audience.

"It's good that he said it was a subliminal bias and not a conspiracy. ... A lot of conservatives and liberals responded well to it," she said.

 



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