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NEWS
[ Thursday, Aug. 5, 2004 ]

Stores notice 'LiveStrong' craze

Collegian Staff Writer

The Lance Armstrong LiveStrong bracelet craze has found its way to Penn State, leaving bicycling and sporting shops waiting for a new shipment of the sought-after yellow rubber bracelets.

The LiveStrong bracelets' popularity has had State College businesses selling out in less than a week's time.

"We had 200 last Thursday, and they were gone by Sunday ... " said Grant Corman, general manager of The Bicycle Shop, 441 W. College Ave. "They sell 50 to 100 a day when we have them."

The Bicycle Shop purchases the bracelets through Trek Bikes, which Armstrong uses, and Corman said he hopes the store will be re-stocking bracelets by the end of the week.

The bracelets can also be ordered online, but are currently back ordered. At the site, they can be purchased in sets of 10, 100 or 1,200.

There have been seven million bracelets sold for $1 each since the LiveStrong program began in mid-May, said Natalie Seeboth, Lance Armstrong Foundation spokeswoman.

"The demand is high ... We're hoping to be shipping more bracelets in the next two weeks," Seeboth said.

The bracelets could be spotted on the wrists of patrons of Café 210 West, 210 W. College Ave., Tuesday afternoon.

"I wanted to support the Lance Armstrong Foundation, so I bought about 50 bracelets from www.wearyellow.com," Michael Gronsky (senior-finance) said.

Armstrong was diagnosed with testicular cancer at the age of 25. After the diagnosis, before knowing whether or not he would survive, Armstrong created the Lance Armstrong Foundation to fund cancer research and to reach out to cancer survivors. He came back from the disease and won the Tour de France six years in a row.

"He's my favorite athlete of all time," Carrie Seemiller (junior-kinesiology) said. "He's overcome so much, then he went to win the Tour de France six times."

Seemiller's admiration for Armstrong and her desire to help raise money for cancer led her to purchase bracelets for herself and her family.

"I guess [the bracelets' demand] just has to do with the popularity of Lance and cycling in general," Corman said.

"His story is a pretty unique and inspirational story."

Nike and Trek, both sponsors of Armstrong's United States Postal Service team, are co-marketing the bracelets. Seeboth said 100 percent of the profits go to the Lance Armstrong Foundation.

Foot Locker assistant manager Jeff Laborde said the bracelets had been purchased by all age groups at the store, 2900 E. College Ave.

"Everybody from moms to college students come in for the bracelets, not necessarily cyclists," Corman said.

Eddie's Bicycle & Sport Equipment, 480 E. College Ave, Foot Locker and Appalachian Ski & Outdoors, 123 S. Allen St., have also sold out of the yellow bands.

"Who would have thought they'd sell six million to 10 million of these bracelets?" said Geoff Brugler, owner of Appalachian Ski & Outdoors. "It'll probably make a difference in a lot of people's lives ... Armstrong is such a tenacious guy, he sends a real signal to persevere for what you want."

Both Brugler and Laborde said the bracelets sold out in less than a week.

"We got [the bracelets] in on a Thursday and we sold out by Sunday afternoon, and we got a hundred bracelets," Laborde said.

He added that he thought the bracelets were popular because proceeds are going to fund cancer research and simply because Armstrong is "amazing."

Laborde and Brugler said they did not know when the next shipment of bracelets would arrive.

Seemiller said she hopes people do not stop purchasing the bracelets just because the race is over.

"It's not about the Tour de France, it's about overcoming cancer," Seemiller said.

 

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Updated: Wednesday, August 04, 2004  11:28:06 PM  -4
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Created: Wednesday, May 07, 2008  6:48:42 PM  -4