Get ready for all the chicken and beer you can stomach as Ludacris rolls out of hometown Atlanta and into the Bryce Jordan Center tomorrow night at 8 p.m.

The rapper brings his southern hospitality to Penn State as a stop on his current tour promoting his latest album, Chicken 'n' Beer.

The Atlanta-based DJ turned rapper released his debut album - Back For The First Time - four years ago and jumpstarted his career with the sexually explicit single "What's Your Fantasy." The rapper's numerous anthems of Southern rap quickly spread by word of "mouf," and two other platinum albums soon followed.

Ludacris has gone on to become one artist of many that has had enormous success bringing hip-hop music to mainstream markets, Bernie Punt, Jordan Center marketing manager, said.

Punt added that in years past, bringing hip-hop artists to town was a bit of a struggle since promoters did not see an audience for urban artists in State College. Since the area codes around here point all arrows at Penn State, the show is being marketed toward college students; but Punt said there is a wider audience for this southern gentleman here in Happy Valley.

"We expect quite a crowd and not just college students," Punt said. "We expect all ages - teens into thirties."

Colin Scott, a State College native, caught the show a couple months ago in Slippery Rock and was very impressed with the rapper's performance.

"I thought it was amazing the way he got the crowd to interact with his music and the wild atmosphere [he created]," Scott said.

The gravy on the chicken for Scott was Ludacris' opening act, Young Gunz, a Philadelphia-based rap group.

"Young Gunz is one of the top up and coming rap groups," he said.

Scott isn't the only one who appreciates the lower-billed act; Kristall King, (sophomore-division of undergraduate studies), said she is coming out to the show primarily for Young Gunz.

"I'm not coming for Ludacris but for Young Gunz," King said. "They have a hot flow and kick-ass beat."

Overall, Punt said he anticipates a crowd of 4,000 to 5,000 people at the Jordan Center, a very good crowd for both artists.

Some students, however, will not be joining the party and said they would rather remain seated at home than stand up and get jiggy with Ludacris and his fans.

Justin Gruneberg, (junior-division of undergraduate students), said he doesn't approve of the implications of the rapper' s rhymes.

"I have nothing against him as a person," Gruneberg said. "But I feel that a person in his position who has the ability to reach millions of people should use that to convey a more positive message."

Ludacris is no stranger to criticism, though; he has even been a target of conservative talk-show host Bill O'Reilly, who accused him of promoting sex and violence in his lyrics.

Tomorrow night, though, player-haters won't be on the scene as Ludacris jumps onstage and does his "thang" - hopefully creating a buzz that may even live on in the audience well into Saturday, (ohh ohh).