You may have seen them on TV or heard them on the radio. And chances are, if you haven't already, you will this weekend during the Super Bowl.

They're part of Bud Light's most popular recent ad campaign, called "Real Men of Genius." They used to be "Real American Heroes," but Anheiser-Busch changed the name after Sept. 11.

Basically, it's a guy with a deep voice talking over a typically cheesy '80s tune along with another background singer chiming in here and there. (The background singer is actually rumored to be David Bickler, the former vocalist for actual '80s band Survivor.) For instance, one of the more popular commercials starts out: "Real men of Genius salutes you, Mr. Giant Taco Salad Inventor."

The deep voice says this part, and the back up comes in right after with, "Mr. Giant Taco Salad Inventor!"

Anyway, you get the idea. They're clever, off-the-wall and funny commercials that translate into everyday life. They used to spotlight the unsung heroes who make our lives just a little bit easier or better, such as Mr. Giant Taco Salad Inventor, and Mr. Bowling Shoe Giver Outer.

But now, the ads tend to take the angle of, "What were you thinking?" such as Mr. Handlebar Mustache Wearer, and Mr. Really Bad Toupee Wearer.

So, I'm going to throw my hat in the ring and take a stab at a new one. We'll call it: Real Penn State Men of Genius. So cue the music, because here we go.

Deep Voice: The Daily Collegian presents...

Back Up: Real Penn State Men of Genius.

DV: Today we salute you, Mr. Naked Rec Hall Locker Room Guy.

BU: Mr. Naked Rec Hall Locker Rooooom Guy!

DV: You live by the true meaning of, "I don't give a crap." Sure, there may be a dozen other people in the room lacing up their Nike's for some basketball, but you'll be damned if you're going to wear the towel you brought.

BU: Forget about that stupid towel!

DV: With a shower cap on your head and a loofa in your hand, you follow the creed: If you've got it, flaunt it. Even though you definitely do not have it.

BU: Oh yeah, take a look in the mirror, buddy!

DV: Despite those around you, if there's something on the ground, you'll pick it up. If someone's in the room, you'll make eye contact with them. And shower sandals? Forget about it.

BU: You don't need no stinkin' footwear!

DV: Fitness may be on other people's minds, but you have enough food in your locker to feed every freshman in East Halls.

BU: Tell me, where's that Philly cheesesteak?!

DV: You make people ask tough questions like, if that guy just showered, then what's that smell? And, why won't he wear a towel if he'll wear a sweater? Oh wait, that's just his back.

BU: Fuzzy like a wild animal!

DV: So, for confusing the hell out of all of us, here's to you, Mr. Naked Rec Hall Locker Room Guy.

BU: Mr. Naked Rec Hall Locker Room Guy.