College athletics are entering their second year of the Myles Brand era, and he has a lot to deal with.
With all of the problems facing college sports, Brand, the president of the National Collegiate Athletic Association (NCAA), has a plan for retooling what he calls the "standard view" approach in the current system.
Brand said it misrepresents college sports and is responsible for the their undervaluing in society.
In the standard view approach, according to Brand, faculty within the college system look down upon athletics as being a separate entity from the academic section of the university.
Brand called his solution the "integrated view," which encompasses all parts of the educational mission within the university system, and said it puts intercollegiate athletics in proper perspective.
"It's a different perspective," he said during a speech last night to just over 100 students and faculty in the HUB Auditorium. "There is no bias on physical development."
Brand said he has always been a proponent of the pursuit of academics for student athletes, and there is no reason why academics and athletics cannot come together.
Brand likened athletes to members of the fine arts. He said both members take great pride in their work, practice very hard, go to school, perform in front of an audience and most importantly, don't make it big in their chosen field.
He said since there is such good chemistry between music and the school system, there is no reason why the same can't be done between athletics and the university system.
At the conclusion of Brand's lecture, he said, "Athletics is an important aspect of a good education."
Brand's lecture was just one activity on the first day of a two-day trip to Happy Valley. He met with students, faculty and media, discussing a number of topics from the mess that has been made of the BCS to paying college athletes.
BCS Mess
There is not a more publicized issue facing college sports at the current juncture than the Bowl Championship Series. After this season, when Louisiana State University and the University of Southern California split the national championship, media members across the country were calling for change. However, Brand reminded reporters at his press conference yesterday that the NCAA cannot fix the problem.
"Membership conferences reserved the right to decide," Brand said. "It is a decision that has to be made by the 11 presidential leaders."
Brand said that each conference has one president -- Penn State President Graham Spanier is the Big Ten's representative -- and if anything is going to change from the current system, it will be up to the individual conferences and not the NCAA.
He added that all he cares about is seeing exciting postseason football, and he made it perfectly clear at yesterday's lecture that he does not run college athletics.
"I am not the czar of college sports," he said.
LeBron in school?
With all of the high school students foregoing college and taking their talent straight to the NBA, combined with the countless number of college players who leave school early, college basketball is seeing its fair share of problems.



