Fury said he has rhymed since a very young age, but when he was 17, he stumbled into his first glimpse of success. While attending a Source Unsigned Hype rap contest in support of one of his friends, he was persuaded to compete himself -- and ultimately beat out 300 other contestants.
"That was like one of the greatest moments of my life," he said. "After that, everyone was hitting me up to do stuff, like shows, recordings ... I'm like, 'Wow, I'm still in 11th grade.' "
Due to poor management, however, Fury was unable to keep that immediate victory rolling. Under the control of his first manager, Fury began to notice that the only way he accomplished anything was by doing it himself; this hands-on realization helped him leave that management and pursue things on his own for a while.
Eventually, Fury was able to hook up with producers that made things work for him. He recorded a 25-track mix tape demo that is still available. But perhaps the best indicator of Fury's approach to the music is his moniker, a reference to the Marvel Comics character of the same name.
"He didn't have any superhuman powers," Fury said. "The dude was just smart. I have no powers, no advantages over the next guy, but the fact that I'm smart ... I'm like a double-edged sword."
Fury said he puts those smarts into his lyrics. His music itself is a witty, tongue-in-cheek metaphor for his personality.
"When you hear something I say in my music, nine times out of 10 it came from regular speech," he said. "It's almost corny, kind of like a Ben Stiller flick. It all has a serious undertone but it's lighthearted."
George -- who booked Fury for the gig -- said he feels the rapper's music stands out.
"This cat's nasty. He's amazing," he said. "I listen to a lot of demos. His was one of the best ones I've ever heard."
Fury is currently shopping his tape around to several labels, but whenever things do work out for him, he's sure it will be huge.
"Make sure you look out," he said. "It's gonna happen soon, and once it hits, it's gonna be huge."
But even though Fury is the main act, George said the DJs are just as important. They will be spinning "anything that's new that's more hip-hop oriented," he said.
Headliner DJ Volcanik has spun at several major clubs in New York, while DJ BriteSunny is the house DJ for Dream club in Washington, D.C. DJ Tone, who starts off the evening, will be performing his first live gig Saturday.
In honor of the CD, the night will also be filled with Def Jam giveaways and promotions. David Wells, director of operations for Crowbar, said the CD release party is a good chance to both celebrate and enjoy live music.
"I'm not sure that the whole idea has caught on outside of the metropolitan areas, but it's a really cool opportunity," he said. "You've got a CD release party, but you've also got live performances."