Besides the music, students can enjoy food and giveaways.
Also, students who test drive the Nokia merchandise on the stations surrounding the concert stage will be eligible to win tickets to the Nokia Sugar Bowl.
In addition to coming to Penn State, the Hear It, See It, Play It Tour travels to 15 other universities with the potential to make it to the Nokia Sugar Bowl.
Mark Johnson, bass player for one of the tour's musical acts, Riddlin' Kids, said he's loved playing these colleges so far because the student response is always so energetic.
"There's definitely a lot of jumping and thrashing going on," Johnson said.
A self-described "high-energy band," Riddlin' Kids put themselves into the punk category.
"Our influences come from all over the place," Johnson said.
Johnson said Riddlin' Kids is glad to play on the East Coast again, getting away from the stigma of being from Texas.
"We're not a bunch of rednecks or hicks," Johnson said. "We're normal people, just like our fans."
To Riddlin' Kids, the fans are what keeps the band going strong.
"We try to be accessible to our fans," Johnson said. "We'll sign anything, even give the shirt off our back."
However, for now, Johnson should keep his shirt on. Despite all the hoopla surrounding the Hear It, See It, Play It Tour, few East Halls residents have any clue that the event is even happening this weekend.
Angela Clapp (freshman-nursing) said she hasn't seen any flyers or advertisements up in East Halls.
"Though I might go since it's in the Quad," Clapp said. "My dorm's really close by."
Ben Ferko (freshman-division of undergraduate studies) said he hasn't seen or heard of the tour either, but it might be something he'd look into.
Tom Bartolacci (freshman-finance) said that he's likely to attend if there's food.
"Yeah, if there's free food, my friends and I will probably be there."