I've heard it one too many times.
"I only watch the Super Bowl for the commercials."
In a disgusting display of capitalism, people watch a three-hour sporting event to see what cute, clever mini-epics billion-dollar corporations produce in order to get people to buy products. What a waste of time and money.
I sat down and watched all the commercials from Sunday's big game, and I was not impressed. In fact, I was appalled at the consecutive stream of unoriginal ideas and bland options of using scantily lad women to sell soft drinks, beer and almost every single television show on the ABC network.
Celebrities were big in this year's lineup, from Celine Dion hawking Chryslers, Jackie Chan and Michael Jordan sporting tagless Hanes T-shirts, to George Foreman shoving his grills in the public's face.
I think that the funniest moment of any of the commercials was when a young Spanish boy said, "Yo cocino con el George Foreman," which translates to, "I cook with a George Foreman." So, I guess the wonders of "knocking out the fat" (or is it "menos las grases de animales") has crossed the borders in ways other than forcing low-wage workers to make the grills.
Previews for Hollywood releases flooded the airwaves with commercials for The Recruit, The Hulk, Daredevil, Charlie's Angels: Full Throttle, Terminator 3: Rise of the Machines, Bad Boys II, and The Matrix sequels. Thanks, now I know what movies are going to suck in the New Year.
In an odd career move for Willie Nelson, he decided to do an advertisement for the tax firm H & R Block. Nelson, famed for becoming bankrupt due to tax evasion, was a not-so-obvious choice for a company with such a conservative image. I mean, the man was in Half-Baked. He smokes pot!
In what could be called the death of rock 'n' roll, Ozzy Osbourne and his defunct family show their love for Pepsi products, Cadillac brutalized its advertisement with Led Zeppelin, and Sony used a remake of the Crosby, Stills, Nash and Young song "Carry On."
In its attempt to offend everybody, Bud Light has produced sexist commercials that show men in a horrible light: checking out and trying to seduce every female. Not that this is a big change for the advertising world for alcohol, but some of the new Bud Light ads were downright weird and explicit.
Take, for example, the ad in which two men were taking a yoga class and checking out every woman in the room. Why they were able to drink beer in yoga class I have no idea, and how they didn't feel like sleazeballs ogling every woman in the class, I wouldn't know either.
But somehow, this is supposed to get me to buy the beer. I mean, I have nothing personally against beer, but you would have to be intoxicated to enjoy watching this sort of drivel.
Bingo. The ad wizards at Anheuser-Busch were drunk when they made it.

