In response to Charlie Yordy ("Coverage this week overloaded on branding," Nov. 22 letter), when he claims that branding is an "issue that truly no one cares about":

I care about branding, Mr. Yordy. I suggest that the next time you use an all-inclusive phrase such as "truly no one," you actually do some research to back up your assertions.

I personally would like to thank The Daily Collegian for covering what is a legitimate style of body art that is all too often overlooked.