The Digital Collegian - Published independently by students at Penn State
NEWS
[ Thursday, Feb. 7, 2002 ]

Jaworski to speak at eBusiness forum

Penn State's eBusiness Research Center will host a presentation by noted author and researcher Bernie Jaworski at 4 p.m. tomorrow in Room 208 of the Business Administration Building. This event is part of the center's "Distinguished Speaker Series on e-Business," and it is free and open to the public.

Jaworski is one of the founders and senior leaders of Monitor's Marketspace Center and has previously lectured on the topics of marketing strategy, sales force management, branding and e-commerce. He was dean of Texas Instruments' University from 1994 to 1999, and he has co-authored four books on e-commerce issues.

Each semester, the eBusiness Research Center at Penn State welcomes speakers from a variety of perspectives and disciplines with the intent that they will help audiences understand research questions and issues the relate to the Internet. It is a joint effort of the School of Information Sciences and Technology and the Smeal College of Business Administration.

 



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