If you watched the X Games at all this summer, chances are you saw an AT&T commercial featuring professional BMX bike rider Dave Mirra.
What you probably didn't know was that the song playing during the commercial was provided by the State College-based group No Offense.
The commercial, which aired throughout the X Games to a national audience, featured Dave Mirra talking about his summer vacation to the tune of "BMX Crew," a song from the group's self-titled EP.
"It was disbelief," said Noah Figlin, lead singer and guitarist for the band, about his reaction to the recent series of events that culminated in the commercial.
"It's pretty weird knowing that it's on there."
No Offense, a trio, also consists of Josh Messing (sophomore-division of undergraduate studies) on bass and DJ Williams on drums. Both Figlin and Williams are seniors at State College High School.
The group has been together for over two years, and has played various shows throughout the State College area, but the commercial represents its largest audience yet. The problem is that many people don't know about it.
"There hasn't been a big response because people don't know," Figlin said. In fact, Messing wasn't even aware of the commercial at first.
"We actually didn't tell Josh until we were on stage playing at Crowbar," Figlin said.
"I flipped out, not even realizing they made the commercial," Messing said.
The story begins with Figlin auditioning for another commercial at The Bicycle Shop, 441 W. College Ave. Figlin was selected to be in that commercial, which aired several months ago.
While filming the first commercial, Figlin passed a copy of No Offense's EP to one of the members of the film crew. The demo eventually ended up in the hands of Jerry Dugan of FLF Films.
Dugan was preparing to shoot another commercial featuring Dave Mirra for AT&T when he heard the demo by No Offense.
"I felt the music spoke to the generation I was trying to speak to," Dugan said. "They make great music."
Dugan chose the second song off the band's EP to back the commercial.
With the commercial as an unexpected surprise, No Offense had already spent most of the summer hard at work.
The band scrapped plans to play shows in other parts of the state this summer, instead choosing to make work on its first full-length album its priority.
"The focus right now is getting the full-length out," Figlin said.
The album is about 95 percent complete, and only needs to be mixed and mastered, Figlin said.
With the album to be completed this fall, the band also expects to be playing more shows in State College and the surrounding area to support it.
"We'll look to be traveling around a little bit," Figlin said.
No Offense will look to capitalize this fall on the success of the commercial and the release of its first full-length album.

