The Digital Collegian - Published independently by students at Penn State
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[ Tuesday, Sept. 11, 2001 ]

Rain lessens crowd at Dove spa

Collegian Staff Writer

The Student Book Store, 330 E. College Ave., hosted the Dove Rejuvenation Station yesterday, despite an early morning rainfall.

The spa was open to the public from 11 a.m. to 4 p.m. and was held inside the store.

Penn State was the third of 11 schools to be visited on Dove's nationwide college tour.

Rain or shine, spa participants were offered free facials, massages, sample products and a chance to win a spa weekend get-away.

Under normal conditions, the promotion typically draws about 5,000 people, but less than 100 people went into the bookstore for the services yesterday, said Dove field manager Shelly Rohe.

Despite the small number of people who signed up for the massages and facials, Rohe said about 3,000 free samples of Dove's new Daily Hydrating Cleansing Cloths were handed out on the street and to sororities on campus, and about 400 people entered a sweepstakes.

Rohe said she thought the turnout would have been much better if the weather was sunny and the clinic was out in the open.

"This was our first rain-out. It was really disappointing that we had to go inside, and we think a lot more people would have stopped by if they could see it when they were walking past," she said.

Rohe said the spa was supposed to take place outdoors on Heister Street, which was closed-off for the event.

Weather permitting, the spa environment usually consists of many elaborate decorations, including sand and potted trees, and takes about four hours to set up and two hours to take down, she added.

Danielle Imler, a promotions specialist for Dove, said she was surprised how many men came in to take part in the spa.

"We had more girls than guys get the facials and stuff, but the guys were definitely accepting more samples," she said.

Tim Warner (senior-geography) went into SBS with his friend after being approached by a representative outside.

"We were going to get something to eat, and we were summoned in. I got my hand cleansed, and it was rejuvenating," he said.

Some students were unsure if the spa was still being offered after they could not find it outside. Those who went into SBS were glad to see the wait for the facials and massages was short, and appointments were not needed.

"At first I didn't know if it was still happening, but then I saw people going inside, so I went in to check it out," said Alison Darby (junior-psychology).

Darby said she enjoyed her five-minute facial and would do something like this again in the future.

She also said the number of men who came to the spa was impressive.

"I think it shows that we are a pretty diverse school if even the guys are interested in it. Or maybe they just wanted the free stuff," she said.

 



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