Recently my parents bought a Toyota Prius. It has power windows, power locks, remote keyless entry, a killer sound system and great acceleration and handling. It also has two motors, one electric and one gasoline, and gets upwards of 50 miles per gallon. It can out accelerate Greg Sturges' Ford Excursion and get 10 times the fuel efficiency. When I was younger, my family lived in an earth-sheltered, passive solar home. We had heat from a greenhouse and wood burning stove in the winter, and cold from the basement moved around through fans. We were very warm in the winter and cool in the summer and enjoyed fresh tomatoes, cucumbers, green bell peppers and herbs all year round.

We also spent about $100 a year on heating and cooling. And we had indoor plumbing and hot water to shower with. Greg Sturges shows the main problem people have with environmentalism. Most people think it's cutting consumption and leaving yourself shivering in the dark. This is entirely not the case. Environmentalism is actually about saving money, something even Mr. Sturges agrees with. Yes, I use technology, but I use it not only to get done what I need to get done, but I use it to save myself money. For example, it is cheaper to recycle that aluminum can you're guzzling beer from than to mine the raw material out of the earth, and with less environmental degradation. Technology not only moves us forward, but it also provides us with alternatives to the wasteful processes we used to use. So instead of buying that new SUV, maybe you should get a whole set of compact fluorescent light bulbs and save yourself some money while still staying "fashionable."