Interviews for a swimsuit calendar featuring Penn State women will be held tomorrow from 2 to 4 p.m. in the HUB-Robeson Center lobby off Pollock Road.
The calendar's production and distribution is under the direction of Brian O'Rourke and James Murray, seniors from Villanova University. Interested women should meet by the big screen television. While some previous applicants have brought photos and portfolios, they are not required. Tomorrow's interview is simply a preliminary question and answer session. O'Rourke said he'd be asking for background information: ages, majors and goals specifically, what an applicant is looking for in the calendar. There are no dress requirements.
Final plans, however, are still up in the air. According to O'Rourke, he and Murray are currently in the process of gaining official incorporation rights and permission from Penn State to use the university's logos and trademarks. O'Rourke hopes to finalize plans within the next two to three weeks.
Derek Lochbaum, marketing coordinator for licensing programs at Penn State, was aware of the calendar idea but said he has not seen any paperwork yet.
Receiving licensing permission from the university is a multiple-step process. Lochbaum said Penn State operates through the Collegiate Licensing Company, an agency out of Atlanta that handles contracts and royalties for at least 150 schools nationwide. Interested parties must first submit applications with the company. Next, the licensing committee at Penn State considers the proposal. Lochbaum said the committee analyzes a number of factors before making its decision.
"Is their product unique enough?" he asked. "Is it a product that Penn State would feel good standing behind?"
At this point, the committee has not considered any calendar plans.
Whether or not O'Rourke receives permission to market his product as "The Girls of Penn State" swimsuit calendar, O'Rourke said the project will continue under another name.
The 12-month calendar will coincide with the beginning of the fall semester, running from September 2001 through August 2002. Financed by advertisements, O'Rourke plans to sell the calendar for about $10 at local businesses and online. He and Murray are hoping to land a swimwear sponsor to provide the models' fashions.
While the swimsuit calendar will obviously feature physically attractive women, O'Rourke said the most interesting and not necessarily the best looking students would be featured. "It's definitely going to be tastefully done," he said.
O'Rourke said he realizes the calendar may trigger a backlash from some campus groups and individuals. "That just makes it more interesting," he said.

