Showing a live birth on a network morning news show just might not pass the "breakfast test," but Good Morning America's producers are counting on viewers to put down the pancakes and tune in.
Good Morning America, an ABC News show, plans to air a live birth during daytime television tomorrow. However, some students said they are not planning to grab a bowl of popcorn and watch the event.
"This is just another tacky publicity stunt," Charles Gibson (senior-journalism) said. "We're exploiting childbirth. I don't need to see it over my morning coffee."
Gibson is not related to Good Morning America's host who has the same name.
Students such as Mala Doshi (senior-marketing) think airing live births is okay on cable television but inappropriate for network television.
"I don't think it's a good idea, since kids will be at home getting ready to go to school," Doshi said. "It may catch a few parents off guard."
However, some students don't think the show warrants any concern. Rick Freishtat (senior-speech communications) said that if ABC thinks people are going to watch, they should air the segment. Parents will regulate whether or not they want their children to watch the birth, he added.
"If the parents don't want their kids watching, they can stop it," Freishtat said. "Most kids watch cartoons in the morning anyway."
The birth is part of GMA's series on maternity trends in the 21st century and is the first time a live birth has ever been aired on morning television.
"While this is a first for morning television, it is not a completely unprecedented idea," said Todd Polkes, ABC media relations. "The first live birth was aired on primetime 20 years ago."
Polkes said ABC is confident that a baby will be born during the show. The network originally scheduled the program to run in November but decided to hold off due to the election controversy. Seven babies were born during the original run date and time.
"We picked Tuesdays because statistically it is the day when most babies are born," said Polkes. "We are hoping to get at least one birth."
If no baby is born Tuesday morning, the show plans to try again on Wednesday, Polkes said.
GMA chose three hospitals that will be prepared to air all births that occur between 7 a.m. and 9 a.m. Tuesday. One of the hospitals, Parkland Memorial Hospital in Dallas, Texas, has the highest birth rate in the nation, according to an ABC press release.
The segment, titled "Oh Baby, Oh Baby," will be hosted by ABC news anchors Charles Gibson and Diane Sawyer.

