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![]() Thursday, March 26, 1998 |
Collegian Columnist
Key to women's advancement found in getting angryExhibit A: The HUB, a veritable sea of Penn State humanity, through which streams of students parade daily. With this amount of traffic, what better place for advertisers to peddle their propaganda? Hence, the illuminated, advertisement-drenched, mini-billboards, located in the stairwells of the Hetzel Union Building. |
![]() Megan E. Deiger (med159@psu.edu) is a junior majoring in English and psychology and a Collegian columnist. |
Exhibit B: March, the month dedicated to women's history.
Exhibits C and D: Some recent ads placed on the HUB billboards.
One shows a woman parading around in her undergarments, declaring
her "independence" from Mr. Wrong. Another depicts a
topless female, her arms crossed in front of her chest, with a
colorful map projected on her body.
Verdict: We've got a long way to go.
The mixed messages sent to women in our society are frightening.
Take, for instance, the above example. Here we are at a university,
the place where independence, enlightenment and rationality are
supposed to reign. We preach multiculturalism and praise pluralism
or claim to. During the month of March we plan events featuring
women and post pictures of Susan B. Anthony, yet we blindly pass
by, blatantly degrading advertisements in one of the most heavily
traveled buildings on campus. What should we do? Get angry. Get very angry. Every person who walks by those ads should be angry. Not only do they objectify women as mere body parts, and cater to the presumption that the average consumer must be lured to buy by means of sexual tactics, but they are presented by our University, for most of the student population to see every day. I, for one, do not see this as equality. |
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"The mixed messages sent to women in our society are frightening."
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Herein lies our problem. We don't get mad. We walk by subtle sexism,
and racism, and classism and many other isms, without so much
as a flinch. As a freshman, I remember learning about Elizabeth
Cady Stanton, the mastermind behind the women's rights movement
and hearing of the oppression that lead up to her revolutionary
ideas.
As my professor talked of domestic servitude, mental cruelty,
denied human rights and persistent depression, I became enraged,
not only at hearing the facts, but at noticing the apathy around
me. Even the women in the classroom sat doodling, ignoring the
fact that it is only because of the efforts of these women that
we are able to sit in a college class today. People have a tendency
to forget the past and ignore the present.
Reminders of past oppression lurk in the world today. For instance,
the widely used phrase "rule of thumb" supposedly came
from an 18th century court ruling that said a man could legally
beat his wife with a switch as long as it wasn't wider than his
thumb.
Women still adopt their husbands' last names, even though the
custom came from the fact that women used to be considered property.
A woman went from her father's possession to her husband's because
she could not hold a job, own land or vote. We say that this tradition
is harmless. But is the legacy that it represents harmless?
Just last weekend, President Clinton was forced to threaten to
veto a bill that would provide emergency aid to survivors of natural
disasters, because Republicans tacked an anti-abortion clause
to it.
The good old USA still boasts one of the highest rape rates in
the world, a pitiful notion in light of the fact that we consider
ourselves a "civilized" nation. All of these examples
are subtle, but destructive.
Whereas, I agree that Women's History Month should be a time of
celebration, (the WNBA, the increase of women holding important
political offices, Roe vs. Wade, etc.) it also should be a time
to reflect upon still existing problems.
One clever protester, armed with a permanent marker, sketched
the outline of ribs and cheekbones, on the scantily-clad woman
in the HUB underwear ad, and added a conversation balloon reading:
"I'm hungry." It's nice to see that someone else agrees
with the impropriety of the image.
In addition to special events and stories of the suffrage movement,
let's reject degrading images for the remainder of Women's History
Month. Let's start noticing harmful stereotypes, and acknowledging
the cruelty of the past. Let's get angry, and stay angry. Let's
not accept offensive pictures of women in our student union, on
our televisions, in our minds. Let's celebrate women with praise and respect. |
Copyright © 1998, Collegian Inc., Last Updated -
3/25/98 7:10:26 PM