In the 'Werks
Influential band Kraftwerk combines synthesizers, electronics for unique sound
Editor's note: This is the seventh story in a weekly series giving
readers a "Beginner's Guide" to important figures and
genres of music. This story focuses on the techno/electronica
founders Kraftwerk.
Reviewed by MARK SCHONEVELD
Collegian Arts Writer
Four guys, slicked hair, a drum machine and a bunch of synthesizers.
This may sound like something from a bad sci-fi movie, but it
actually describes Kraftwerk, one of the most important bands
in modern pop-music history.
Kraftwerk (German for "power station") was formed in
Dusseldorf in the early '70s by Ralf Hütter and Florian Schneider.
Not only did Kraftwerk stir the beginnings of techno music, but
its robotic synthesizer sound also had a heavy influence on numerous
other areas of modern pop music.
While many genres of music can trace their history to many different
roots, Kraftwerk is clearly the one band that singlehandedly began
the techno/electronica revolution.
Hütter and Schneider were both music students at the Dusselfdorf
Conservatory with high ambitions for making extraordinary music
-- and make extraordinary music they did.
They teamed up with various other musicians through the years,
and with their clean-cut image and all-electronic sound, the members
of Kraftwerk went against all popular musical conventions of the
day.
Though its music was at first bewildering, Kraftwerk's creative
talents became contagious.
The 1974 album Autobahn became an international hit when it was
released to a more receptive audience in the United States.
The hypnotic and minimalist soundscapes laid down on this innovative
album solidified Kraftwerk's style.
"I think to really understand Kraftwerk, you need to start
from the beginning," said Jason Schmidt (sophomore-electrical
engineering), an avid fan of Kraftwerk. "(Their music) is
pure and organic . . . based on simple drones and rhythms with
subtle changes."
Kraftwerk was the first band to use purely electronic synthesizers
for making its music, a trait that would become an industry standard
during the following decade.
This style of music became the groundwork for such styles as new
wave, hip-hop, dance and techno music.
"Kraftwerk wasn't just an influence on techno, but also a
major influence on hip-hop," said Brian Elliott (junior-marketing),
a DJ at WKPS-FM (90.7). "Most rap groups during the late
'70s started out by sampling the break beats from groups like
Kraftwerk."
Even grunge-rock legend Neil Young sampled Kraftwerk sounds on
his album Trans.
Like many bands, Kraftwerk has gradually morphed over the years,
changing members and altering its sound. On 1981's Computer World,
Kraftwerk made a semi-comical, though truly poignant, statement
about technology and its role in the modern world.
The single "Computer World," which attained lofty positions
on the charts, shows Kraftwerk's unique style and was one of the
first synthesizer sounds that defined early '80s music.
Ironically, this is the same technology that Kraftwerk's techniques
helped push to the forefront.
Though Kraftwerk may not be easy on the ears, it can be interesting
to hear the simple roots of so much of the music we listen to
today.
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