Sparking this suit were comments Winfrey made on an April 1996
show about mad cow disease.
A vegetarian activist who was a guest on her show made comments
about how the practice of feeding ground-up animal parts to cattle
-- a practice banned in the United States -- could spread the
disease to U.S. citizens. After the guest's comments Winfrey said,
"It has just stopped me cold from eating another burger."
After the show was broadcast, cattle futures prices fell by more
than 10 percent, and the futures did not rebound until weeks later.
Associating the drop with Winfrey's comments spurred the beef
industry to take the popular talk show host to court.
Admittedly, Winfrey has power over her viewers. Books mentioned
on her book club shows head straight for the best seller's list
shortly after her shows air. But to say that Winfrey can stop
beef from being "what's for dinner" is ludicrous.
Winfrey should not allow the cattlemen to cow her. She was not
encouraging anyone to follow her lead. She was simply expressing
future changes in her diet.
The plaintiffs also will have a difficult time proving that Winfrey
was responsible for the drop in futures prices. Prices on other
commodities also fell during that time period.
The cattlemen's beef with Winfrey is only costing taxpayers money,
and Winfrey is being singled out by the industry because she is
highly visible and wealthy. Visible advocates of vegetarianism
are not being targeted by the industry and being accused of "veggie
libel."
Winfrey should take this case as far as she has to in order to
win. Maybe this highly visible case will show that "veggie
libel" is unjust and gives produce precedence over free speech.
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