Quiz question: What do Pizza Hut, Wal-mart, Papa John's, Citibank, Visa, and our very own "newspaper," The Daily Collegian all have in common? Well, for starters, Pizza Hut and Papa John's share the most obvious -- a place to get a great pizza at not-so-great prices. But we all know that Wal-mart, with its inventory of mammoth proportions and too-low-to-be-true prices can also satisfy us. If not our hunger, then certainly our desire to obtain as much "stuff" as possible. But we all know that. And the fine Citibank corporation is prepared to give us the ability to get all these things --pizzas, furniture, shampoo, and Sam's Choice everything -- all with this "No Annual Fee!!" But we all know this as well. But where does our illustrious printed media fit into the picture? Just so you don't spend the next few days pondering this ever-so-important question, I'll spell it out for you. INSERT ADVERTISING. Which at long last illuminates my point.

Why does the Collegian, in spite of continued complaints from Eco-Action and other individuals, in spite of that fact that inserts are wasteful, inconvenient, and ineffective, continue to litter our floors, lobbies, and hallways with them? Why, if nearly the same amount of money can be made with full-page advertisements, which obviously cannot fall out, does the Collegian continue to employ environmentally wasteful and potentially hazardous advertisement methods? We've all seen the effects of rain and snow on fallen inserts. Willard lobby is just that, a lobby, not a slip 'n' slide.

Unfortunately, I can't clearly answer these questions, except to say that the folks in charge must be environmentally hostile, student ignoring, uncaring doo-doo heads -- saying that would be impolite, so I won't. Results of surveys and petitions carried out by the hard-working, tree-hugging members of Penn State's only environmental concerns group, Eco-Action, clearly show that inserts are unused and intensely undesired by students. So why does the Collegian continue to use them to tell us all these things we all know? Because they don't care if we like them or not, it's money in their pocket.

So on behalf of the students, and on behalf of Eco-Action, I am writing once again to urge the Collegian to stop cluttering our floors, stop wasting our trees, stop ignoring our complaints, and to finally STOP USING INSERTS. To all of you who read this and agree, that is if by chance the Collegian has the nerve to print it, please support Eco-Action's campaign. Join us on Valentine's Day as we tell the Collegian that we will no longer be ignored while they waste 19,000 inserts every time they advertise pizza. Join us to make sure your voice is heard and your interests are represented. Please contact Eco-Action, 863-1972, to join the fight.