At Penn State it is a daily ritual almost as commonplace as brushing your teeth -- wading through the mountain of advertising inserts that fall out of The Daily Collegian in such high-traffic buildings as Willard and the HUB.

And Eco-Action is starting a campaign that will enable University students to actually see the tile floors of campus buildings.

Gina Ingaglio, vice president of Eco-Action, said the group has made a list of the businesses that advertise in the Collegian --including Discover Card, Papa John's, Wal-Mart and Pizza Hut --and has posted fliers encouraging students to call the businesses and complain.

The fliers give a customer-service number for Pizza Hut because it has been most receptive to the complaints, said Ingaglio (sophomore-animal bioscience).

Eco-Action is offering Pizza Hut a table at the Earth Day festivities on the HUB Lawn if they stop advertising through inserts and place ads within the paper instead.

Ingaglio said a lot of students have expressed a concern to her that the inserts make a mess and are a waste of paper, she said.

"Half the time the insert falls out and you don't even get to see it," Ingaglio said.

So far, Ingaglio said the flier campaign has been successful. Several of the tear-off portions listing the phone number were torn off the fliers, she said.

Although a manager at Pizza Hut, 244 W. College Ave., declined to comment, Byrne Doyles, a co-manager at Wal-Mart, 1665 N. Atherton St., said he has never received any complaints about such advertising.

Doyles said inserts are one of the most effective forms of advertising, adding that he does not know how Wal-Mart would respond to complaints about the inserts.

But students who were forced to navigate a path through the sea of large Wal-Mart ads that littered Willard Building Monday saw reason to complain.

Kevin Conaway (sophomore-journalism) said not only does the mass of ads make a wet and slippery floor even more dangerous, but they are a waste.

"It's obvious the students aren't interested in the Wal-Mart flier," he said.

Chris Pericci (sophomore-finance) said even though she is not too concerned with the environment, there is no reason to have the inserts.

"It's useless -- nobody reads it," she said.

But Collegian Business Manager Walter F. Gorba said "the ads are a proven successful form of advertising."

The inserts are different from ads that run in the paper because they are preprinted by the company that is placing the ad and mailed to Lewistown, where the Collegian is printed, Gorba said, adding that companies run anywhere from 10,000 to 19,000 inserts in the Collegian, which has a circulation of 19,300.

The Collegian will continue to accept this form of advertising, Gorba said.