Every day newspapers and magazines around the country reject advertising material for many different reasons. The editors and owners of these publications set a tone for the kind of values their publication will represent. These can be advertising policies against sexually explicit material, employment opportunities for mercenaries or copy that derides the place of women in our society.

It was with great disappointment that I observed the advertisement in yesterday's issue of The Daily Collegian that insults the memory of millions of human beings who were tortured and killed in the Nazi Holocaust.

Most of your readers are too young to have lived through this dark period of human history. So far in 1994 the only reference to the Holocaust that you have offered to tens of thousands of student readers is a paid statement that it never occurred.

The Collegian made a mistake in accepting payment for an ad that is a type that mnay other publications routinely reject because of its misleading content. In the memory of those who were killed in the Holocaust, I believe the Collegian has a responsibility to tell its young readers what kind of atrocities did occur.

Please do not let the last word printed in the students' newspaper on this matter be a statement that it never occurred. We owe the victims more respect than this.

Along with the right of free speech, the Collegian must accept the responsibility of accurate speech.