Cinema World Inc. -- the owner of all the movie theaters in State College -- removed all advertising from The Daily Collegian in response to an article printed last Friday concerning the movie Schindler's List.

Jeff Lewine, Cinema World president, refused to comment on pulling the advertisements, and local theater owners said they have been told not to speak with the news media.

"They feel the article . . . was inaccurate and we did not do a fair job of reporting," said Collegian Editor in Chief Mike Abrams, who spoke with Lewine yesterday. "Until we accommodate their business, they will pull all their ads."

The front-page article concerned a poster in the front window of City Lights Records, 316 E. College Ave., which read, "Did you know that Schindler's List, possibly the best film of the year, is not scheduled to play in State College? Ask questions."

People in the article also questioned why some films take so long to get to State College. Lewine and other Cinema World representatives said in the article that they were trying to obtain a print of the movie to show in the area but were having difficulties because Universal Pictures only made a limited number of prints available.

Soon after the article was printed, the poster was removed from the window.

Walter Gorba, Collegian business manager, would not comment on the ad removal beyond the fact that Cinema World's actions will cost the Collegian a "substantial amount of advertising."

But Abrams said he believes Cinema World could have found a better way to react to the article.

"Advertising and news are clearly separate," Abrams said. "If he feels he's sending a message, the only message he's sending is to the readers. They're not going to see when movies are or where to go see them."

Abrams said Lewine is trying to influence the news run by the Collegian.

"In his own words, (Lewine) said, 'You should accommodate my business,' " Abrams said. "And, as far as I'm concerned, all I think we need to do is accurately and fairly accommodate our readers."

Scott Klettke (sophomore-electrical engineering) said he uses either the Collegian or the Centre Daily Times' Weekender ads to see what movies are playing and plan his weekend and may be inconvenienced by Cinema World's actions

Klettke prefers the Collegian because, "The major part of the week is Collegian ads . . . the Weekender only comes out on Friday."

Klettke said he believes Cinema World's ad removal will most likely cause problems for the public.