Bruce Parkhill, the men's basketball coach, finally made it big. Or at least he's joined the ranks of New Kids on the Block, Flavor Flav, Aerosmith, Elvis Presley and Jessica Hahn.

Just dial 1-900-988-5000, extension BP, from a touch-tone phone, and you can hear a recording of Parkhill for $1.49 per minute.

Parkhill joins about 30 college coaches whose recorded voices can be heard on the 900 line, which was started in December by Info Vision Inc. of Boulder, Colo.

"The coaches that had already committed when they approached me were pretty reputable so I thought it would be a good thing," said Parkhill, who has been Penn State's coach for seven years. "I don't look at it as something that will be profitable. I was flattered that they asked me."

Some proceeds from the calls will go toward help for homeless, Parkhill said, adding that if he receives any money he will donate it to charity.

Roy Williams of Kansas University, Rick Pitino of the University of Kentucky and Jerry Tarkanian of the University of Nevada at Las Vegas, the nation's No. 1-ranked basketball team, also lend their voices to Info Vision Inc.

Although the line has existed since December, Info Vision only recently began promoting it in this area. That may explain why many fans attending Monday night's game in Rec Hall against George Washington University hadn't heard of it. Most were surprised to learn that Parkhill's voice could be accessed across the country.

"I don't think he has that much clout. If this was Las Vegas, people might be calling in," said Wayne Jackson (senior-liberal arts), as the crowd piled out of Rec Hall after watching the Lions come from behind to beat GW.

"I don't think that they really need this, they haven't reached the big time," Jackson said. "Parkhill's not a celebrity. You got to at least win a Big Ten title for that. We haven't even won an Atlantic 10 title."

What does Parkhill talk about in each message that he records about twice a week?

"To be honest, it's tough to do," Parkhill said. "They don't want game reports."

The topics range from Proposition 48, an NCAA rule that prohibits freshman who don't score 700 on the Scholastic Aptitude Test from playing varsity sports, to assistant coaches and former players. Monday's message, which ran about two minutes, was about Mark Macon, a guard for the Temple Univesity Owls.

"He is maybe the most explosive athlete that I've ever coached against," the monotone voice said.

Just how many Nittany Lion fans will call up Parkhill's line to hear him every week is questionable.

"The main reason why I wouldn't call it is because I'd rather listen to the radio talk shows," Drew Jarbon of State College said as he munched on a hot dog at Monday's game.

"I don't usually call 1-900 numbers so I don't think I would call this one," said Shelly Savoca, class of 1988. "It seems kind of corny. There's a 900 line for everthing else."

"I think it's ridiculous," said Michael B. Smith, a 1989 graduate. "He's a college basketball coach. This is not a private enterprise. I think it's degrading."

But most fans say they still respect Parkhill.

"It's certainly a lot less cheesy than some of the other 900 lines they have --some of these late night ones where you call up and talk about sex," Jarbon said.